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Cordura & Cotton Incorporated partake in Outdoor Retailer
Jul '17
Invista’s Cordura brand and Cotton Incorporated are set to show new speciality moisture managing technologies, TransDRY and Storm Cotton, at the Summer Outdoor Retailer show, a leading sports trade fair to be held at the Salt Palace Convention Centre, US, from July 26 to 29, 2017. Cordura brand will be in booth #39212 and Cotton Incorporated in booth #38037.

The new technologies combine the tried and true, long-lasting durability of Cordura fibre and the comfort of cotton. These state-of-art, quick-dry performance fabrics are the latest additions to the portfolio of fabrics based on intimate blend Cordura NYCO fabric technology.

New jersey knits, fleece fabrics, and concept pieces from the Cotton Incorporated development team, as well as woven fabrics featuring the TransDRY and Storm Cotton technologies from Cordura brand authorised mills, Artistic Milliners and Chia Her, will be on display at both booths. These fabrics are designed for use in a variety of applications including activewear, outdoor gear, and workwear.

TransDRY technology for cotton is a patented, high-performance moisture management application, that allows fabrics to “wick” and spread perspiration as well as or better than high-tech synthetics, without losing the natural comfort and softness of cotton. TransDRY technology is applied to cotton yarns reducing their ability to absorb water. As a result, TransDRY fabrics are engineered to dry faster than untreated cotton to help keep fabrics from becoming over-saturated during physical activity.

Storm Cotton technology offers breathable water-repellent protection from rain and snow, while maintaining the natural comfort of cotton. Storm Cotton is a finish applied to cotton fibre that effectively repels liquids and still allows for moisture vapour to pass through the fabric so it can move away from the body and dissipate into the environment naturally - helping keep the wearer more cool and comfortable.

David Earley, senior director for supply chain marketing at Cotton Incorporated said, “Cotton Incorporated’s technology innovations add performance and functionality to the natural comfort of cotton, while the incorporation integration of Cordura gives fabrics an additional dimension of durability and increased strength, enhancing cotton’s ability to perform in the outdoor and active markets.” (GK)

Fibre2Fashion News Desk – India

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