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Cordura's Authentic Alchemie is durable & stylish
14
Oct '16
Courtesy: Cordura Brand
Courtesy: Cordura Brand
Cordura brand has collaborated with Amy Leverton of Denim Dudes to present the Authentic Alchemie denim collection to bring fresh insights to durable denims. This collection combines the elemental durability of Cordura fibre with mystical transformation and creation, and effortlessly unites genuine tradition with the fabric science of tomorrow.

The new collection features technical denims conjured from carefully crafted blends of natural and man-made fibres to deliver stylish, versatile, high-performance and functional materials. Authentic Alchemie is inspired by three key denim macro trends – The Future is Real, Luxury in Lifestyle and Di-Versitility. Each of these trends has inspired Cordura to create collections like Cordura Denim Originals, Cordura Denim Infinity and Cordura Denim Freedom.

“Consumers look for authenticity in people, in brands and in turn in the fabrics they want to wear. The trick to future success in the textile industry is for manufacturers and mills to stick to what they do best. Cordura brand has done just that with the 'Authentic Alchemie' collection – focusing on durability as the core of its fabrics, but extending beyond versatile and cross-functional denim innovations,” said Amy Leverton.

Speaking about the new collection, Cindy McNaull, global Cordura brand and marketing director, said, “Today's consumer is searching beyond just traditional heavy denims for ones that can sit comfortably with them throughout the day – wherever it may take them. The 'Authentic Alchemie' collection is designed to push the boundaries of durability with stylish, modern and comfortable fabric combinations that are suitable for any product, market or lifestyle.” (KD)

Fibre2Fashion News Desk – India

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