Home / Knowledge / News / Textiles / Cordura's Authentic Alchemie is durable & stylish
Cordura's Authentic Alchemie is durable & stylish
14
Oct '16
Courtesy: Cordura Brand
Courtesy: Cordura Brand
Cordura brand has collaborated with Amy Leverton of Denim Dudes to present the Authentic Alchemie denim collection to bring fresh insights to durable denims. This collection combines the elemental durability of Cordura fibre with mystical transformation and creation, and effortlessly unites genuine tradition with the fabric science of tomorrow.

The new collection features technical denims conjured from carefully crafted blends of natural and man-made fibres to deliver stylish, versatile, high-performance and functional materials. Authentic Alchemie is inspired by three key denim macro trends – The Future is Real, Luxury in Lifestyle and Di-Versitility. Each of these trends has inspired Cordura to create collections like Cordura Denim Originals, Cordura Denim Infinity and Cordura Denim Freedom.

“Consumers look for authenticity in people, in brands and in turn in the fabrics they want to wear. The trick to future success in the textile industry is for manufacturers and mills to stick to what they do best. Cordura brand has done just that with the 'Authentic Alchemie' collection – focusing on durability as the core of its fabrics, but extending beyond versatile and cross-functional denim innovations,” said Amy Leverton.

Speaking about the new collection, Cindy McNaull, global Cordura brand and marketing director, said, “Today's consumer is searching beyond just traditional heavy denims for ones that can sit comfortably with them throughout the day – wherever it may take them. The 'Authentic Alchemie' collection is designed to push the boundaries of durability with stylish, modern and comfortable fabric combinations that are suitable for any product, market or lifestyle.” (KD)

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 16th Jan 2017

India’s WPI inflation rises to 3.39% in December 2016

India’s annual rate of inflation, based on monthly wholesale price...

Apparel/Garments | On 16th Jan 2017

EC proposes enhanced market access for Sri Lanka

The European Commission (EC) has proposed that a significant part of...

Textiles | On 16th Jan 2017

Producing contamination free cotton biggest task: CCI

Producing contamination free cotton is the biggest task for the...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search