Home / Knowledge / News / Textiles / Cordura's Authentic Alchemie is durable & stylish
Cordura's Authentic Alchemie is durable & stylish
14
Oct '16
Courtesy: Cordura Brand
Courtesy: Cordura Brand
Cordura brand has collaborated with Amy Leverton of Denim Dudes to present the Authentic Alchemie denim collection to bring fresh insights to durable denims. This collection combines the elemental durability of Cordura fibre with mystical transformation and creation, and effortlessly unites genuine tradition with the fabric science of tomorrow.

The new collection features technical denims conjured from carefully crafted blends of natural and man-made fibres to deliver stylish, versatile, high-performance and functional materials. Authentic Alchemie is inspired by three key denim macro trends – The Future is Real, Luxury in Lifestyle and Di-Versitility. Each of these trends has inspired Cordura to create collections like Cordura Denim Originals, Cordura Denim Infinity and Cordura Denim Freedom.

“Consumers look for authenticity in people, in brands and in turn in the fabrics they want to wear. The trick to future success in the textile industry is for manufacturers and mills to stick to what they do best. Cordura brand has done just that with the 'Authentic Alchemie' collection – focusing on durability as the core of its fabrics, but extending beyond versatile and cross-functional denim innovations,” said Amy Leverton.

Speaking about the new collection, Cindy McNaull, global Cordura brand and marketing director, said, “Today's consumer is searching beyond just traditional heavy denims for ones that can sit comfortably with them throughout the day – wherever it may take them. The 'Authentic Alchemie' collection is designed to push the boundaries of durability with stylish, modern and comfortable fabric combinations that are suitable for any product, market or lifestyle.” (KD)

Fibre2Fashion News Desk – India


Must ReadView All

Textiles | On 24th Jun 2017

Applied DNA to tag cotton for 2017/18 US ginning season

Applied DNA, provider of DNA-based supply chain security,...

Apparel/Garments | On 24th Jun 2017

NPD Group launches Trend Tracker for apparel trends

Global information company the NPD Group has launched Trend Tracker,...

Textiles | On 24th Jun 2017

Cotton USA’s first innovation competition in UK ends

Cotton USA has announced the successful close to its first innovation ...

Interviews View All

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search