Home / Knowledge / News / Textiles / Cotton & Care enters online bedding market
Cotton & Care enters online bedding market
19
Nov '17
Courtesy: Cotton & Care
Courtesy: Cotton & Care
Cotton & Care, launched earlier this year, has entered the growing online direct-to-consumer bedding market with an uncommon approach: USA manufacturing and a charitable giving back model. Using premium cotton grown in California, spun to yarn in the South, then woven, cut, and sewn in the Carolinas, Cotton & Care's product line is made entirely in the USA.

The brand was formed earlier this year in Las Vegas by business partners with a background in consumer banking. Co-founder Evan Feldman explains: "It was important to build a brand that we could be proud of. To us this meant going with the ethical choice each step of the way. Understanding the differences in labour conditions and environmental standards between the United States and abroad, we knew that manufacturing here was the way to go. We found that this also gave us the ability to have increased oversight into the quality and authenticity of our product. With recent testing showing that much of the Egyptian cotton bedding on the market is truly mislabeled, poor quality substitutes, this was another key advantage."

While American-made apparel has gained attention in the last few years, American-made bedding is practically non-existent. Worse, it's missing from the shelves of the big box stores entirely; if you want Made in USA bed sheets, the only option is online retailers like Cotton & Care. However, as Feldman points out, "even the high-end internet bedding labels that have been gaining popularity are manufacturing in India, Europe, or South America, and still charging steep prices for their products."

Cotton & Care's initial product line consists of a sheet set or pair of pillowcases made of ultra-premium Supima cotton, the US-grown equivalent of extra-long staple Egyptian cotton. The colour selection is currently limited to classic white, though expanded options are slated for next year. Prices for the complete sheet set start at $119 and Cotton & Care pledges to donate 50 per cent of their profits to a worthy cause. (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Aditya Birla

Textiles | On 20th Jun 2018

'Growth of VSF yarn industry is difficult'

Growth for the viscose filament yarn (VSF) yarn industry is...

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Apparel/Garments | On 20th Jun 2018

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Italian company Eurojersey Spa will present in 2019 new embossing...

Certification for Philippine garment firms availing GSP

Textiles | On 20th Jun 2018

Certification for Philippine garment firms availing GSP

The Philippines has adopted rules on securing certificate of...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search