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Cotton Inc & PurThread join hands for anti-odour fabric
Mar '17
Cotton lovers may soon be able to wear garments which do not odour. Two companies-Cotton Incorporated and PurThread Technologies - have joined hands to bring permanently embedded anti-odour solution to cotton knit and woven fabrics. Cotton Incorporated has already developed cotton-rich anti-odour fabrics using PurThread's anti-odour technology. 
Retail brands and consumers want fabrics that lend performance attributes while maintaining the luxurious look and feel of cotton. The cotton-rich fabrics developed under the collaboration offer a nice hand and uniform colours. 
PurThread, a US-based company, has developed an inherent antimicrobial technology, which incorporates Environmental Protection Agency-registered recycled silver salts into staple fibre and filament yarn at the extrusion level. This lends permanent fabric protection from odour-causing bacteria, mold, mildew and fungus. The antimicrobial benefits do not wash away or wear off for the life of the fabric while the fabric's physical characteristics also do not change.
"Consumers know and love cotton, and they have come to expect performance technologies like odor control in their athletic apparel. The continued growth of the athleisure category creates an ideal opportunity to expand established athletic apparel performance technologies to additional categories, such as denim," explained Mark Messura, Cotton Incorporated senior vice president, global supply chain marketing. 
"The fabrics created through this collaboration maintain the look and feel of cotton and add long-lasting anti-odor properties. The PurThread technology is effective and does not impact fabric design. We look forward to sharing these developments with the industry because we believe they are the right innovation at the right time," Messura said. Cotton Incorporated is a research and marketing company funded by US growers of upland cotton and importers of cotton and cotton textile products.
"We are pleased to have our antimicrobial efficacy validated by such a highly regarded organisation. Blending PurThread with cotton to offer permanent antimicrobial protection offers tangible benefits - apparel can be worn for longer periods of time between washings, helping to reduce water consumption and energy usage," said Lisa Grimes, CEO of PurThread Technologies.

Fibre2Fashion News Desk – India

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