COTTON USA celebrates first China Cotton Day

Cotton Day featured a workshop, mini-fair and main event. Cotton USA displayed US cotton-rich hotel bedding, toweling and amenity products from 13 Cotton USA licensees. A discussion about sustainable hotel procurement with 30 members from the China Tourist Hotel Association, including representatives from global hotel chains, also highlighted the advantages of using US cotton in hotel products to increase durability and reduce costs.

"Global hospitality players are tailoring their offerings to provide hotel guests with home comforts, outfitting guest rooms with textile product made of natural fibers. The objective of Cotton USA is to be the supplier of choice for brands and retailers who are committed to only buying cotton that is produced with sustainable and responsible environmental, safety and labour practices. We want to make a difference and drive change, to make the world a better place for future generations," said Bruce Atherley, CCI executive director.

Atherley kicked off the new 'Cotton USA - The Cotton the World Trusts' global campaign at Cotton Day China. The event also featured a travel-themed runway show, where six licensees (BIB, Byford, Devil Nut, Indigo Tank, JNBY and le coq sportif) showcased fashionable and comfortable travel apparel made of US cotton. The finale featured 'Travel in Denim' by Chen Wen, the most influential denim designer in China, whose collection had support from Cotton USA, Indigo Tank and the 125-year old classic American denim company, Cone Denim.

"We have great appreciation for everything that Cotton USA has done over the years. They share our corporate values, and we are very proud to be licensed by CCI and begin our partnership this year. We are glad to see that many consumers have also shown an interest in our products at the Hotelex Expo. They know what good quality means," said Zhang Hua, vice general manager, Jiangsu Sidefu Textile Co., Ltd. (KD)

Fibre2Fashion News Desk – India