Home / Knowledge / News / Textiles / COTTON USA celebrates first China Cotton Day
COTTON USA celebrates first China Cotton Day
27
May '17
Courtesy: COTTON USA
Courtesy: COTTON USA
Cotton Council International (CCI) celebrated 'Cotton Day' in Beijing, China for the first time recently, positioning US cotton as the fiber of choice for today’s sustainability-conscious Chinese hospitality industry. Cotton Day brought together COTTON USA licensees and travel industry buyers invited by the China Tourist Hotel Association (CHTA).

Cotton Day featured a workshop, mini-fair and main event. Cotton USA displayed US cotton-rich hotel bedding, toweling and amenity products from 13 Cotton USA licensees. A discussion about sustainable hotel procurement with 30 members from the China Tourist Hotel Association, including representatives from global hotel chains, also highlighted the advantages of using US cotton in hotel products to increase durability and reduce costs.

"Global hospitality players are tailoring their offerings to provide hotel guests with home comforts, outfitting guest rooms with textile product made of natural fibers. The objective of Cotton USA is to be the supplier of choice for brands and retailers who are committed to only buying cotton that is produced with sustainable and responsible environmental, safety and labour practices. We want to make a difference and drive change, to make the world a better place for future generations," said Bruce Atherley, CCI executive director.

Atherley kicked off the new 'Cotton USA - The Cotton the World Trusts' global campaign at Cotton Day China. The event also featured a travel-themed runway show, where six licensees (BIB, Byford, Devil Nut, Indigo Tank, JNBY and le coq sportif) showcased fashionable and comfortable travel apparel made of US cotton. The finale featured 'Travel in Denim' by Chen Wen, the most influential denim designer in China, whose collection had support from Cotton USA, Indigo Tank and the 125-year old classic American denim company, Cone Denim.

"We have great appreciation for everything that Cotton USA has done over the years. They share our corporate values, and we are very proud to be licensed by CCI and begin our partnership this year. We are glad to see that many consumers have also shown an interest in our products at the Hotelex Expo. They know what good quality means," said Zhang Hua, vice general manager, Jiangsu Sidefu Textile Co., Ltd. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Pexels

Apparel/Garments | On 23rd Jul 2018

Turkey aims to export apparel worth $25 bn in 5 years

Turkey aims to increase its apparel exports by 50 per cent in 2018...

Kathmandu urges Dhaka to lift ban on yarn import

Textiles | On 23rd Jul 2018

Kathmandu urges Dhaka to lift ban on yarn import

Landlocked Nepal has urged Bangladesh to withdraw its restriction on...

BPPL opens Sri Lanka's first ever polyester yarn factory

Textiles | On 23rd Jul 2018

BPPL opens Sri Lanka's first ever polyester yarn factory

Eco Spindles, a wholly-owned subsidiary of BPPL Holdings Ltd (BPPL),...

Interviews View All

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search