Interviews
Cotton USA shows new technologies at Intertextile Shanghai
26 Mar '18
2 min read
Cotton USA, which promotes US cotton fibre and manufactured cotton products around the globe, showed the global home textile industry ‘What’s new In Cotton’, including five new innovative technologies to drive sales growth, at its booth at the Intertextile Shanghai Home Textiles, Asia’s leading home textile event, which was held from March 14 to 16, 2018.
Karin Malmstrom, Cotton Council International (CCI) director of China and Northeast Asia, said, “At the Intertextile Home show, our ground-breaking What’s New In Cotton section showcased innovative technologies that has inspired brands with new ideas for cotton and cotton blended fabrics. The objective is to inspire everyone in the textile business to think about the many opportunities in US cotton.”
Cotton USA invited attendees to visit the booth to learn about its collaboration with leading brands and retailers around the world, as well as how to license the Cotton USA Mark, which quantitative consumer research proves is of high value to consumers and can drive both preference and higher prices.
Additionally, Cotton USA highlighted US cotton’s sustainability, quality, transparency, and premium value, as well as the findings of current market and consumer studies and its ongoing Sourcing Programmes that match US cotton buyers and suppliers throughout the supply chain.
Intertextile Shanghai Home Textiles is a comprehensive platform for home textiles and accessories. It is currently one of the most important home textile exhibitions in the world. Gathering more than 200 exhibitors from eight countries and regions and nearly 20,000 buyers/visitors from more than 69 countries, it is the perfect platform for Cotton USA to promote US cotton and its global marketing and licensing programme. Eleven Cotton USA licensed manufacturers from China also displayed at the show. (GK)
Karin Malmstrom, Cotton Council International (CCI) director of China and Northeast Asia, said, “At the Intertextile Home show, our ground-breaking What’s New In Cotton section showcased innovative technologies that has inspired brands with new ideas for cotton and cotton blended fabrics. The objective is to inspire everyone in the textile business to think about the many opportunities in US cotton.”
Cotton USA invited attendees to visit the booth to learn about its collaboration with leading brands and retailers around the world, as well as how to license the Cotton USA Mark, which quantitative consumer research proves is of high value to consumers and can drive both preference and higher prices.
Additionally, Cotton USA highlighted US cotton’s sustainability, quality, transparency, and premium value, as well as the findings of current market and consumer studies and its ongoing Sourcing Programmes that match US cotton buyers and suppliers throughout the supply chain.
Intertextile Shanghai Home Textiles is a comprehensive platform for home textiles and accessories. It is currently one of the most important home textile exhibitions in the world. Gathering more than 200 exhibitors from eight countries and regions and nearly 20,000 buyers/visitors from more than 69 countries, it is the perfect platform for Cotton USA to promote US cotton and its global marketing and licensing programme. Eleven Cotton USA licensed manufacturers from China also displayed at the show. (GK)
Fibre2Fashion News Desk – India
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