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Cotton USA to present innovation at Heimtextil
13
Dec '17
Courtesy: Cotton USA
Courtesy: Cotton USA
Cotton USA is all set to showcase innovation in technology and cotton at Heimtextil in Frankfurt, Germany. At the global tradefair for home and contract textile, Cotton USA will highlight US cotton’s sustainability, quality, transparency and premium value, as well as the findings of current market and consumer studies and its ongoing sourcing programmes.

The four-day international exhibition is scheduled to begin from January 9, 2018. The enormous collection of furnishing and upholstery fabrics at Heimtextil 2018 will range from suppliers of the highest quality goods to suppliers of functional textile solutions in this segment and also manufacturers of high-volume goods.

"Innovation is one reason that Cotton USA has become the cotton the world trusts," CCI executive director Bruce Atherley said. "At Heimtextil, our groundbreaking What's New In Cotton section will showcase innovative technologies that will inspire brands with new ideas for cotton and cotton blended fabrics. The objective is to inspire everyone in the textile business to think about the many opportunities in US cotton."

"At Cotton USA, we’re dedicated to providing the entire supply chain with networking opportunities, ongoing education, and the latest research and technological innovations. It’s a part of the premium value we are proud to offer to the entire industry," Atherley added.

At the booth of Cotton USA in Hall 8.0 / Stand D 63 at Heimtextil, attendees will learn about its collaboration with leading brands and retailers around the world, as well as how to license the Cotton USA mark, which quantitative consumer research proves is of high value to consumers and can drive both preference and higher prices. (RR)

Fibre2Fashion News Desk – India


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