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Coyuchi launches recycling service for organic linen
Apr '17
Coyuchi, pioneer in coastal-inspired organic cotton linens, has launched 'Coyuchi for Life', a first-of-its-kind subscription model that provides customers with new, fresh GOTS-certified organic sheets, towels and duvets, while taking back their old ones and keeping them out of landfills. This new service helps build a more sustainable supply chain.

"We all love the luxury of fresh, new sheets and towels, but we also care deeply about the world we live in," said Coyuchi CEO and president, Eileen Mockus. "With this new subscription offering, we can finally achieve a circular economy with linens, which has been the missing link in bringing more sustainability to the subscription economy and to home textiles for consumers."

"Coyuchi for Life is a seminal example of where innovation, a marketplace demand for transparency and organics, and a big shift towards an ‘I don not need to own it’ economy are converging. The Coyuchi for Life programme promotes today's more conscious consumption, moving away from the old model of own it, use it, and then throw it away. I believe this is the most exciting and potentially disruptive change to occur in retail in 100 years," said Coyuchi board chair, Kevin Surace said.

Coyuchi products, including those available through the Coyuchi for Life programme, are produced using natural and organic fibres, free of the toxic dyes, bleaches and finishes used in conventional textiles.

As part of the programme, customers have to visit Coyuchi.com and select their organic sheets, towels and duvets, which come in several colours and sizes. They have to choose as to how often they want new ones sent; every 6, 12 or 24 months. At the selected renewal date, customers will receive their new linens and they have to use a Coyuchi return label to ship back their old linens to Coyuchi for renewal or recycling. Monthly subscription costs are as low as $5 per month for towel sets and $9 per month for queen-size sheet sets with a 24-month subscription. At time of replenishment, customers have the opportunity to change their linens' colours and sizes and to upgrade or add to their subscriptions. (RR)

Fibre2Fashion News Desk – India

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