Home / Knowledge / News / Textiles / Craftsvilla taps Rs 24,000-cr handloom market
Craftsvilla taps Rs 24,000-cr handloom market
21
Mar '16
Online marketplace Craftsvilla.com has tied up with Weavesmart, a company which sells Indian handlooms online, to help India's village artisans to display their creativity on a larger scale.

Based in Mumbai, Craftsvilla went for the tie-up with an eye on a share in the Rs. 24,000-crore handloom market. Craftsvilla.com exhibits handmade, ethnic and natural Indian products on its website.

Craftsvilla is a certified partner with the Textiles Ministry for e-marketing of handloom products. In collaboration with Weavesmart, it plans to assist small weavers to sell their handloom products online.

“We believe in sustainable solutions. India's textile ministry estimates that handloom weaving provides employment to more than 4.3 million weavers and allied workers, and India accounts for 95 percent of the world's handwoven fabrics. This is a big opportunity and one that has the potential to do well. It's a 24,000-crore market and we are here to offer a marketplace to these rich handloom weaves of India,” said Monica Gupta, Co-Founder, Craftsvilla.com.

“We are excited to partner with Craftsvilla.com as we share common business objectives like helping rural artisans and an audience base with ethnic taste, and it will surely give us a larger reach. We will actually complement each other — Craftsvilla in marketing and Weavesmart in sourcing from rural areas and various handloom clusters. Consumers and weavers will benefit immensely from this tie-up,” said Nishita Manne, COO at Weavesmart. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Apparel/Garments | On 27th Jun 2017

Vietnam to build fashion, textile, trading centres

Vietnam's Ho Chi Minh City will build large centres for designing...

Textiles | On 27th Jun 2017

Barcelona’s Unitin develops recycled Indigo yarns

Unitin, a trademark of Industrias Morera SA and a leading textile...

Information Technology | On 27th Jun 2017

ThreadSol to bring fabric solutions to Thailand

ThreadSol, an enterprise material management provider for the sewn...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search