The theme of this expo is 'Denim Mashup', a youth-centric denim theme especially for young women. The trend brings the fun-feel of the 90s, complete with all over embellishment, shredding and chain details, embroideries, exaggerated proportions, quilted surfaces, fabric mixes and more.
Denim Mashup has been a subtle trend over many years and it is being revived across multiple brands worldwide. Luxury brands like Gucci to fast fashion retailers like Zara and H&M, are taking it up as the next cool denim trend in 2017, said the press release.
"Bangladesh is the fastest growing denim destinations globally for sourcing fabrics and has been growing exponentially and quickly rising up the value chain," said Sandeep Agarwal, founder of Denimsandjeans.com.
As many as 28 companies belonging to various countries including Bangladesh, India, China, Turkey, Germany, Brazil, Spain, Hong Kong and Pakistan are participating in the expo to showcase their unique denim products.
Informative seminars, live presentations, panel discussions and workshops on global denim innovations are being held at the two-day show.
Denimsandjeans has a selection of highly-respected denim-mills as participants and size of the show has been limited to maintain exclusivity. (KD)
Fibre2Fashion News Desk – India
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