Interviews
Denim industry: Increasing prices of raw material biggest problem
06 Jul '21
1 min read
Pic: Shutterstock
Increasing prices of raw materials is one of the biggest problems for the denim industry, according to the managing director of Kipas Denim Halit Gumuser. However, the company has adopted a collaborative and long-term approach to develop partnerships around its supply chain, so fluctuations in cotton prices have a limited effect on it.
Besides rising prices, the company struggled with presenting its collections face-to-face during the pandemic. But it got around the problem by developing Kipas Denim Library, which allows it to present its collections digitally with to-the-point filters, high-definition visuals and videos, and an easy order option, Gumuser told Fibre2Fashion in an interview.
Click here for the full interview.
Fibre2Fashion News Desk (KD)
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