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DOMOTEX asia/CHINAFLOOR to host 50,000 visitors
Mar '17
The 19th edition of DOMOTEX asia/CHINAFLOOR, the largest flooring tradeshow in Asia Pacific, will be opening its doors to more than 50,000 expected visitors and is likely to host over 1,350 exhibitors from all over the world. Spread over a gross exhibiting area of 145,000 square metres, the trade event will be held in Shanghai from March 21-23.

The organisers are looking forward to presenting another outstanding show to the participants and celebrate together 19 years of growing success. A full program to serve the great variety and more and more vertically integrated visitors' profiles has been developed to guide industry players through the developments and towards the future trends of the flooring industry, said the organiser in a press release.

For the first time, the show will host 'Luxury Brands' handmade carpet presentation brought together in collaboration with Cover magazine. The presentation consists of an exclusive display area, which will feature a curated selection of high-end hand-made carpets from some of the top international rug brands, namely: Amadi Carpets, Ariana Rugs, Art Resources, Ayka Design, Creative Matters, Hossein Rezvani, Knots Rugs, New Moon, Rug Star, Samad, Tissage, Wool & Silk Rugs and Zollanvari. Luxury Brands area will be located in the heart of hall W5 where the hand-made carpet exhibitors will show their great variety of area rugs.

The InnovAction Flooring program is again giving exhibitors the opportunity to showcase their products to the audience before and during the show and offers visitors an easy way to locate some of industry's most innovative products. More than 500 new products have already been launched on the show's dedicated online platform by over 400 exhibitors. Onsite, visitors will have the chance to preview and experience a selection of almost 50 new products displayed in the dedicated InnovAction Centres, located in halls W1 and E3. Ye Man, the renowned Chinese designer who represented China in the last Venice Biennale, will be the curator of the InnovAction display areas.

An international event for connecting, learning and doing business in the design and architecture industry, cadex, will be held for the second year concurrently to DOMOTEX asia/CHINAFLOOR. Conferences, networking events, interactive activities, creative display and more will be organised as part of cadex. In 2017, cadex is inviting design masters to explore the most cutting edge and hottest topics within the industry. (KD)

Fibre2Fashion News Desk – India

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