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eBay launches new mobile app on 20th anniversary
10
Sep '15
On its 20th anniversary eBay, the iconic global brand and vibrant marketplace has released eBay 4.0, a new app for iOS and Android as it continues to innovate by creating an easier, more personalized way to shop and sell, it said in a statement.

“The new eBay mobile app reflects our commitment to designing great experiences for our buyers and enabling continued growth for our sellers. Our success is driven by our extraordinary global community – and we are driven by our purpose to empower people and create opportunity through connected commerce,” said Devin Wenig, eBay CEO. “As we celebrate the 20th anniversary of our amazing company, our marketplace has never been larger, never had more choice for consumers around the world, and never been more vibrant than today. We're just getting started.”

What began as one software programmer's hobby in 1995, eBay is now one of the world's best marketplaces with 157 million active buyers, 25 million sellers and over 800 million items for sale at any given time, the statement said.

Whether people are searching or selling; browsing, bidding or choosing to “Buy It Now” (82 per cent of items available are fixed price), eBay continues to enhance its experience across screens of all sizes. The new app is tailored to fill people's inspiration and utility needs, while also bringing selling to the forefront – all supported by platform updates that increase app speed, efficiency and consistency.

“eBay 4.0 is a significant step for the company and underscores our commitment to the mobile commerce world we live in today,” said RJ Pittman, eBay Chief Product Officer. “Inspired by customer feedback, the new app introduces a simplified user experience and personalization that learns from your interests, and delivers a tailored shopping and selling experience based on activity. This release represents an exciting new starting point from which we aim to drive big innovation across all devices at once.”

eBay's custom 20th Anniversary Airstream will also roll into San Francisco, Denver and New York City bringing Deals directly to shoppers – with a limited release of fall favorites for just $20. (SH)

Fibre2Fashion News Desk – India

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