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EFI to relocate APAC headquarters to China
Jan '16
Electronics For Imaging, Inc (EFI) is relocating its APAC headquarters from Singapore to a new facility in Shanghai from March 8, which is more than twice the size of its former APAC headquarters.

According to an EFI press release, located in one of the most dynamic cities in the world, the facility is a high-tech environment designed to provide a valuable showcase experience for visitors.

The building houses a new, high-tech customer experience centre to provide real-life demonstrations of EFI's industrial inkjet, the Fiery and integrated MIS/ERP workflow and web-to-print software products.

“EFI's brand new APAC headquarters provides a platform for further growth in a region where face-to-face interaction is extremely important,” said Stephen Green, EFI's APAC vice president of sales.

“It also offers a great working environment for our employees, something we work hard to do in all of our facilities around the globe,” Green added.

“The move to the new Shanghai facility is the latest EFI investment in the region to address and support customers' ongoing success using EFI products,” the company stated.

The company, which also has APAC facilities in Japan, Australia, New Zealand and India, continues to hire additional service, sales and R&D or product development staff in the region.

In addition to serving the entire region, the new facility directly supports growing business opportunities taking place in China that is set to become the world's largest market for printing technology by 2017.

China already is one of the top countries for EFI's Cretaprint ceramic tile printers, print servers and inks, while EFI Reggiani textile and Vutek superwide-format inkjet printers also have a strong, growing presence.

The company has recently introduced a range of value-priced, dedicated roll-to-roll LED printers featuring advanced material handling capabilities in the China market. (AR)

Fibre2Fashion News Desk – India

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