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Fabric brand Cordura partners ESMOD Paris students
26
Mar '16
Invista's fabric brand, Cordura has partnered ESMOD Paris students on integrating rules of fashion into protective work clothing.

“Using a range of Cordura fabrics, ESMOD students will develop a complete style portfolio consisting of several casual designs for both men and women,” an Invista press release stated. 

Designers will begin with traditional work clothing concepts and integrate modern world fashion styling concepts, with a goal to create versatile pieces showcasing style crossover between fashion, sport and work clothing.

Invista said that students will explore a family of Cordura fabric technologies, renowned for resistance to abrasion, tears and scuffs.

These include; Cordura Naturalle fabric with the look and feel of cotton; Cordura HP Hi-Vis fabric for high visibility solutions and Cordura NYCO fabric combining cotton with nylon 6,6.

Students will also use Cordura Denim fabric, offering abrasion resistant performance and Cordura Combat Wool fabric, combining the warmth and comfort of wool with durability of nylon.

“Additionally, students will learn techniques such as printing, dyeing and embroidery to integrate into their finished concepts,” Invista added in the press release.

Final designs will be presented on April 6, 2016 at ESMOD Paris and the Cordura brand team will select garments to feature in the special Cordura brand young designer displays at international trade shows.

These shows include Expoprotection in France in November 2016 and Outdoor Retailer in the United States in August 2016.

According to Invista, young designers will also be able to choose technical textiles from the range of Cordura fabrics to support future design activities.

"This collaboration is an opportunity for us to share know-how of performance fabrics, and raise awareness about technical textiles among young designers," said Cindy Mcnaull, global Cordura brand and marketing director.

"The Cordura brand strives to empower designers to create the desirable and wearable solutions of today, and tomorrow," she too added.

“Through opportunities like this, young designers at ESMOD Paris can learn how to work creatively within the technical constraints of certain clothing industry sectors,” Mcnaull observed. (AR)

Fibre2fashion News Desk - India


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