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FESPA Mexico to have content rich educational programs
08
Jul '16
The FESPA Mexico 2016 trade show will be held August 18-20, 2016 in Centro Banamex, where visitors will discover a content rich educational program.

Free seminars across the digital and screen printing spectrum will introduce key insights and trends with case studies and real life examples and will run on all three days of the show.

Israel Lopez, art director at Ando will host sessions on 'Digital Marketing Strategies – What ecommerce can mean for your business' and 'How social networking can work for printers'.

Guillaume Bouleau, Siser Italy will address a topic on 'New printing techniques for fabrics', covering the benefits of printing using textile vinyl and technology.

Technical sessions on 'Colour management – the importance of colour printing' and 'The importance of RIP systems', will be presented by Gaston Giudice, director for business development, Caldera.

Roberto Reyes from Fassi Digital Mexico will discuss the 'Methodology of SMED' to reduce the time for adjustments and changes within printing machinery.

There will also be a completion titled 'World Wrap Masters Mexico' sponsored by Hexis and Mutoh America, where 32 wrappers will wrap cars as well as a Super Air Nautique wake sports boat.

Michael Ryan, group exhibition manager, FESPA said, “Educational value and knowledge sharing are at the core of FESPA's philosophy and it is essential to zone in on the regional trends and challenges.”

“Mexico benefits from well-developed digital and screen print, embroidery and signage markets and we are committed to helping those businesses expand their offering into diverse new sectors,” he added. (AR)

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