Fifth edition of kids & maternity expo from April 11

21 Mar '17

3 min read

Courtesy: CBME India

The fifth edition of the Children, Baby and Maternity Expo India (CBME India) 2017 is all set to begin from April 11 2017. The largest children and maternity product business expo in India, the CBME India will offer unrivalled business opportunity for local and global manufacturers and sellers of baby products to connect, network and conduct business.

CBME 2017 hosted by UBM India, will discuss new trends, showcase and launch an exhaustive spectrum of baby care products, toys, baby food, organic clothing, nutraceuticals, ergonomic furniture, stationery, infant safety technology, brain development tools and more. The business expo is well-supported by key associations such as the Toy Association of India (TAI), an apex body of the toy fraternity in India representing over 500 industry members, the All India Association of Industries (AIAI), the Apparel Export Promotion Council (AEPC), and the Indian Importers Chamber of Commerce and Industry (IICCI).

The expo will also include a start-up pavilion that encourages innovative ideas in the sector— the Cool Kids Fashion India event that highlights premium kids fashion accessories and clothing (age 0-14 years) from both well-known and emerging designers, brands and manufacturers and the Innovation Product Corner that will showcase creations that highlight design excellence, product safety and innovations, and many more.

In its quest to deliver unique and innovative value propositions to exhibitors and visitors alike, this year, CBME India will witness an exclusive pavilion on licensing. The lucrative licensing and merchandising industry has been growing because of the easy accessibility of international entertainment to Indian consumers and a corresponding increase in the fan base among them, seen for instance, in case of global music bands or cartoon characters.

"The domestic baby, maternity and childcare products market is set for exponential growth. An indication of just how big the market is, can be gauged from the fact that a recent Assocham report stated that out of all e-commerce categories, the baby care products segment grew by 53 per cent, next only to apparels and electronics. Some of the pivotal reasons adding to this demand are an increase in disposable income of parents, a change in their consumer habits, and a renewed focus on child safety and well-being," said Yogesh Mudras, managing director, UBM India said.

"Significantly, with more mothers returning to their careers, yet committed to providing the best possible care for their children in their absence, the market for items such as feeding pumps, organic clothing, and intelligent and innovative toys that wean children away from the ‘smart’ world are proliferating. The CBME thus plays a key role in this market by creating awareness, and demand for novel products that truly make parenting easy and a joy. It also gathers the entire buyer and seller community to increase the penetration, reach and variety of child, maternity and baby care products in the country," he added. (RR)

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