First India Intimate Fashion Week concludes successfully

"I am extremely glad with the success of IIFW, which seemed an impossible task when the idea of doing a fashion week dedicated to lingerie and intimate wear came into my mind. We have got overwhelming response from the industry and now looks like India is really ready to Boo The Taboo," said Niraj Jawanjal, founder and director of IIFW.

The first edition of IIFW was kickstarted by Shanghai based fashion designer of Indian origin, Keith Jackson, who showcased his intimate wear and evening/cocktail gown collection under his brand ‘La Joli’. This was followed by a stellar showcase by ‘La Intimo’, a brand that specialises in intimate clothing. La Intimo showcased an elegant collection of undergarments, which included both men and women's wear, showcasing the finest intimate apparel of all shapes and sizes.

Jewellery designer Mona Shroff brought her fine line of jewellery to the show along with clothing line of internationally recognised fashion designer Rajiv Mehta. Actress Minakshi Dixit walked the ramp as their showstopper.

Karishma Jumani showcased her latest resort wear collection of intimate wear ‘Fairytale Floral’ under her label ‘La Lencería’. Her collection pairs unusual forms of fresh flora with subtle and elegant style at the IIFW. Bollywood star Manjari Fadnis walked the ramp as a showstopper for Karishma.

Triumph International India (Pvt) Ltd, the leading makers of women's innerwear in India, presented their exclusive line of high quality, fashionable and comfortable womens' wear, which turned out to be a major highlight of the show. Triumph displayed their Body Make-up Lace Collection, Magic wire collection, Beauty-full collection and many more during the show.

The grand finale of the first edition of IIFW achieved great highs of oomph and allure with renowned designer Nidhi Mumnim's inspiring swimwear, resortwear and sportswear collection. Her collection was inspired by strange beauty of the deep sea illustrating a dark and enigmatic mood to the line. Her collection included a variety in terms of drapes, cover ups, colourblocks in print, crochets etc. Nidhi's show was opened by famous Indian model Sushrii Shreya Mishraa and Bollywood actress and model Dipannita Sharma walked the ramp as a showstopper.

"The remarkable success of the first edition of the intimate fashion week shows that India is ready to embrace this category and boo the taboo as was our intent with this landmark initiative. We are happy to have pioneered in this space and are sure that the event will only get bigger and better year on year," said Amit Pandey - media head and associate partner, IIFW. (KD)

Fibre2Fashion News Desk – India