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Flipkart hires top Twitter man Tarun Jain
24
Nov '15
Tarun Jain/Courtesy: LinkedIn
Tarun Jain/Courtesy: LinkedIn
E-commerce major Flipkart has appointed former Twitter executive Tarun Jain as Head of Product of its online advertising division as the company looks at alternate income streams to boost its revenues, according to media reports.

Jain will be responsible for business strategy, product roadmap and execution, partnerships and customer adoption. He will relocate to Bangalore and report to senior vice president Ravi Garikipati, who functions as Flipkart's entrepreneur-in-residence.

"Tarun comes with an accomplished track record of building highly successful products and platforms in some of the leadings tech companies in the world. He possesses deep understanding of the digital advertising solutions and we believe that his leadership will bring invaluable insights and contribute to the growth of ads group at Flipkart," Garikipati said in a statement.

Prior to joining Flipkart, Jain worked with Twitter in San Francisco where he led the product strategy for advertising and commerce products for the social network. He also served a stint with Google, building products like AdWords Express, Dynamic Ads and products around offers and online shopping.

As investors put pressure on Flipkart to turn profitable, advertising has emerged as a strong focus area for the company, with group CEO Sachin Bansal personally heading the charge. The appointment of Jain is the latest in a list of top-level hires the company has made in the past few months to improve its technology prowess.

Flipkart has been on a hiring spree this year, roping in seasoned executives across functions. The hiring is a sign of the intense competition that is brewing among India's top e-commerce players to gain an edge in the highly competitive sector. (SH)

Fibre2Fashion News Desk – India

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