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Garmon Chemicals goes for image makeover
Jan '16
San Marino-based speciality chemical supplier Garmon has undertaken a deep process of change to tell the markets that the magic of its chemistry is alive and strong.

Garmon is and will always be synonymous with ultimate quality and reliability delivered by the world leader of chemistry for the apparel industry. Its long history and the number of prestigious fashion brands that have chosen Garmon's products bears witness to the company's relevant role on the market, the company said in a press release.

Garmon unveiled the latest steps in this change, which involves a brand new website, the image of the brand and, consequently, its go-to-market approach.

“A company's logo is its showcase, the single most visible marketing manifestation, and its design helps conveying values and mission. For this reason, the restyling of our logo accompanies the changes of some of our strategies and represents a powerful asset for our clients' brands” says Alberto De Conti of Garmon Chemicals Marketing. Indeed, the logo expresses the most important elements of the company's new approach:
The red arrow represents guidance, drive and leadership;
The gap between the letter G and arrow is a metaphor for change and innovation,
And the stable and concrete logotype is inspired by chemistry and rationality.

Even the choice of color shades was driven by the need to communicate the company's values and giving them a high degree of recall. Grey refers to the industrial character of Garmon's production. Red reminds us of the brand's history and links to the Italian soul that still remains the custodian of a passionate notion of beauty, the release said.

Quality, reliability, style and, first of all, innovation: these are the core concepts that influenced the creation of the logo and culminated in the publication of a new website presenting our “cool” image to the world.

“Our audience immediately perceived and appreciated this change. We have already received significantly positive feedbacks that underline how the choice of spurning the recent trends in logo design has been the right one. The metaphor expressed by the letter G is effective: that simple gap and that touch of red are powerful symbols for a positive break and innovative change”, Alberto De Conti said. (SH)

Fibre2Fashion News Desk - India

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