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GBTL signs Amitabh Bachchan as brand ambassador
Oct '17
L-R: S Krishnamoorthy, MD, GBTL; Amitabh Bachchan; Rahul Agarwal, Director, GBTL. Courtesy: GBTL
L-R: S Krishnamoorthy, MD, GBTL; Amitabh Bachchan; Rahul Agarwal, Director, GBTL. Courtesy: GBTL
GBTL formerly known as Grasim Bhiwani Textile Limited, has signed superstar Amitabh Bachchan as its brand ambassador. GBTL's association with the iconic star is driven by the company's desire to expand its business pan-India as well as in markets across the globe, and progress towards its strategic ambition to become leader in the market.

"We are privileged to have Amitabh Bachchan as our brand ambassador. His vibrant persona, legacy and pan India appeal makes him, the perfect fit for brand GBTL – Grasim. It is the most recognised suiting brand in India and by roping in Bachchan, the company has demonstrated its intent to take the brand to a supreme level, addressing the market needs and preferences of consumers across the length and breadth of India," said S Krishnamoorthy, managing director of GBTL.

GBTL has a strong presence in manufacturing of polyester viscose and polyester wool fabric which caters to the domestic as well as in the international market across geographies under the brand name GBTL - Grasim. The brand is known for young, fashionable and innovative brand targeted at the fashion forward consumer. Grasim’s offerings are the outcome of an innovation driven-culture, diligent research and development and a dedication to live up to consumer expectations. Grasim has all-India presence through an elaborate and well-established pan-India distribution network.  

"I am happy that Ogilvy & Mather is reunited with GBTL - Grasim. I am also overjoyed that the company has got Amitabh Bachchan on board as their brand ambassador. The fact that this news is announced on Mr. Bachchan’s 75th birthday is an icing on the cake," said Piyush Pandey, executive chairman & creative director, South Asia Ogilvy & Mather.

Earlier this year, Grasim Industries Limited (Grasim), textiles and building materials manufacturer,  sold 100 per cent holding of GBTL, a wholly owned subsidiary, to Donear Group of Mumbai. The divestment was part of business portfolio review exercise from time to time. (RR)

Fibre2Fashion News Desk – India

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