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Handlooms, handicrafts to get regular marketing facilities
Dec '15
The Government has decided to organize regular exhibitions/sale festivals in large cities across the country, in order to provide regular marketing facilities for promotion of handlooms and handicrafts, according to a Textiles Ministry statement.

Three venues have been identified in the national capital, where exhibitions/sale festivals shall be organized round the year, on the pattern of those in Dilli Haat. Such events shall be held in the recently developed premises of Crafts Museum, the Handloom Complex at Janpath, and the air-conditioned hall inside Pragati Maidan. This shall be followed by similar initiatives in other cities of the country, in due course.

The events organized at Delhi shall be for 10 to 15 days, at intervals of about 5 to 7 days. The events at Crafts Museum would be led by handicrafts sector, while those at the other two venues would be led by handloom sector. However, products belonging to both categories shall be made available at all venues, along with state-specific or regional cuisine and cultural shows, the statement said.

The calendar of events would be planned in consultation with states and finalized by Development Commissioner (Handlooms) / Development Commissioner (Handicrafts). Funding would be done out of the existing schemes of the Ministry of Textiles, being implemented by DC (Handlooms) and DC (Handicrafts).

Dissemination of publicity material to tour operators and hotels would be the responsibility of the Tourism Ministry. The Ministry of Culture would organize cultural shows during the events, with the assistance of state governments. Accommodation and transportation at reasonable costs for weavers/artisans and performers of cultural shows would be arranged by DC (Handlooms) and DC (Handicrafts). Permanent facilities would be created in Janpath Complex and Crafts Museum for cultural performances.

According to the statement, initiatives similar to those in Delhi would be replicated in other cities of the country. Cities shall be identified by matching locations where tourism projects have been sanctioned by the states, with identified handicraft/handloom clusters.

The exercise is part of a follow up of the Prime Minister's directive for special efforts for linking handlooms and handicrafts with tourism. (SH)

Fibre2Fashion News Desk – India

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