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Heiq renames product brands for better communication
Jan '16
Heiq said it has improved its branding strategy to provide its brand partners with the most effective way of communicating the added value of the Heiq technologies they use.

According to Heiq press release, within the new branding strategy all the technologies sit under the Heiq parent or an umbrella brand.

The new technology names all that is contained in the Heiq brand as well as the consumer benefit of the technology.

“Thus Heiq's intelligent dynamic cooling technology Adaptive becomes Heiq Smart Temp and the fluorine-free water repellent technology Barrier Eco becomes Heiq Eco Dry,” the Swiss company explained.

Other examples include Pure becoming HeiQ Fresh Tech, Glider becoming Heiq Glide and Ultraviolet turning in to Heiq Sun Block.

“The new Heiq naming allows the end consumer to quickly see what benefit the technology is providing and therefore quickly understand the added value and merit of the product,” it added.

Consumer research has shown that the Heiq brand and the Heiq tag line 'Swiss Tech Inside' give the end consumer many value-adding positive associations including; high-quality, expertise and precision. (AR)

Fibre2Fashion News Desk – India

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