Hyosung to show Creora Fit2 technology at Denim by PV

30 Oct '15

2 min read

South Korean spandex producer and owner of the Creora brand Hyosung said it will show the new Creora Fit2 technology for extraordinary comfort and fit at Denim by PV to be held in Barcelona.

“Creora Fit2 technology was developed to meet consumer demand for second skin fit with 360 degree comfort,” the company stated in a press release.

“The technology capitalises on superior setting performance of Creora spandex for 4-way stretch development with reduced shrinkage and better recovery,” it added.

“Bi-stretch denim with Creora Fit2 technology offers more comfortable wear and a perfect silhouette,” Hyosung informed.

“For 2017, we see continued demand for super stretch denim for women and men as today's consumers expect denim to fit better and with more comfort,” Ria Stern, global marketing director said.

“We will be working with retailers and brands to promote Creora Fit2 technology as it delivers on those consumer needs,” Stern too added.

Hyosung has partnered with Soorty of Pakistan to introduce a new collection named Zumba utilising this proprietary new technology.

“Creora Fit2 has allowed us to create a new collection of 4-way stretch denim with higher stretch but without the typical warp shrinkage and instability issues,” Levent Korkmzer, R&D head at Soorty said.

“The new collection is more affordable than the previous 4-way stretch technology and therefore is more marketable,” Korkmzer also informed. (AR)

Fibre2Fashion News Desk – India

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