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IHB opens sixth partnership store in Coimbatore
11
Jul '16
Courtesy: India Handloom brand
Courtesy: India Handloom brand
As part of its continued initiative to promote Indian handlooms, the India Handloom Brand (IHB) has expanded its network in the country with the opening of the sixth IHB partnership store in Coimbatore.

The 'first home' of India Handloom Brand products, these stores are already operational in five major metro cities—Delhi, Bengaluru, Mumbai, Chennai and Kolkata, Alok Kumar, Development Commissioner (Handloom), Ministry of Textile, said in a release.

Claiming that IHB products were getting very good response from customers, Mr Kumar said as many as 83 locations had been identified in the country for opening such stores in partnership with popular existing stores.

Under the partnership framework for IHB retail stores, the existing stores set aside an exclusive area within the store for showcasing and selling IHB branded products. The first such store opened in Delhi in March this year.

The main focus is to retain the sanctity of the traditional hand-woven textiles while moulding the styles for a more contemporary look, Alok Kumar said adding that showcased collections include unique traditional styles to promote the rich Indian culture and heritage.

The presence of IHB logo differentiates IHB products and assures the customer of its quality, he said, adding that premium branding will encourage the weavers to use good quality raw material and produce high quality products and enhance their sales and earnings through bulk both within and outside India. (SH)

Fibre2Fashion News Desk – India

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