Home / Knowledge / News / Textiles / Reliance to reinforce presence in fashion fabrics
Reliance to reinforce presence in fashion fabrics
26
Jun '13
In order to infuse life in its heritage textile brand, Vimal, Reliance Industries Limited (RIL) will reinforce its presence in the fashion and lifestyle sector of the country. It will cling unto the fabric segment with a range of new offerings from the brand. 

To create a unique place in the cluttered fabric environment of the country for Vimal, Mukesh Ambani led RIL is refurbishing the entire brand by giving it a new look and roping a new creative agency for the same purpose. “We are taking a new and fresh look in the area of fabrics which comprises nearly 80 percent of the textile business. Since the apparel segment is going to take a longer time to grow, it will be fabrics which will continue to be our mainstay,” said Mr. Anand Parekh, President, Textile Divisions, RIL.

He added that the company intends to come up with several innovations in the area of fashion and value added fabrics. The new creative agency will revive the brand’s value by putting fresh ideas to promote the brand in the fabrics category. “Every year we try to do something extra in the fabric area and with a new agency we will also be unleashing a new campaign in the next 3-4 months with the launch of several types of fabrics in formal wear and fashion,” added Parekh. 

According to the current market trends, the yester-year tailored fabrics are highly in demand. The textile players have moved back to the bespoke or customized model of tailored fabrics. Mr. Parekh feels that fabrics segment has unexplored opportunities for tailoring in areas of ethnic wear and jackets. Vimal is in plans to commence a dedicated line of fabrics sub branded as “Fashion” fabrics for producing ethnic wear, blazer and sportswear. 

Vimal is also further planning to expand its store range. Currently, the textile brand owns 20-exclusive stores, 1,700-franchise stores, out of which 400 stores exclusively stock suiting, shirts, trousers and accessories of Vimal. “Expanding through exclusive franchises has been tough. Today, we have a presence across multi-brand retail formats,” said Parekh. The company also imparts tailoring services at all its stores, where the professionals are trained by experts from Italy.

“With the demand for tailored clothing on the rise, Reliance is rebuilding Vimal with renewed focus and trying to make acomeback in the fabric segment,” said Saloni Nagia, President, Technopak

Reliance Industries Limited


Must ReadView All

Courtesy: Fashion Revolution/Fashion Transparency Index

Apparel/Garments | On 23rd Apr 2018

Transparency helps in swiftly alerting brands

Disclosing key supplier, supply chain and operational information...

Japan’s clothing imports up 4% in fiscal 2017

Apparel/Garments | On 23rd Apr 2018

Japan’s clothing imports up 4% in fiscal 2017

Japan’s imports of clothing and accessories increased by 4 per cent...

Courtesy: Fashion Revolution/Fashion Transparency Index

Fashion | On 23rd Apr 2018

Top global fashion brands now more transparent

Fashion Revolution’s Fashion Transparency Index 2018 reveals Adidas...

Interviews View All

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search