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Indian clothes must be aggressive to tap Australian market
Nov '15
Manika Jain
Manika Jain
Indian garments have to be more competitive in terms of quality and pricing to tap the $6 billion Australian market that is currently dominated by China, India's Consul General Manika Jain said in Melbourne.

Jain's comments came while inaugurating the India Pavilion at the International Sourcing Expo Australia 2015.

According to an agency report, Jain suggested that Indian exporters add value to their products and focus on branding to carve out a niche in the Australian market.

For this, Indian exporters should do value addition to their products and focus on branding, thus creating a niche for their items in the Australian market, Jain said.

India's share in the $6 billion market for imported garments in Australian is a measly 3 per cent, while China enjoys a major chunk of it, according to Apparel Export Promotion Council (AEPC).

There are more than 65 Indian exhibitors at the 3-day International Sourcing Expo Australia 2015. The number of registered buyers at 3000 is more than last year's figure of 2600.

Federation of Indian Export Organisations (Fieo) Director General Ajay Sahai said Australian interest in the Indian products has grown phenomenally. Exporters want to explore new markets like Australia, amid the demand slowdown in the European market, he said. (SH)

Fibre2Fashion News Desk – India

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