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Inkjet print to see growth in packaging sector: report
Mar '17
Courtesy: InPrint USA
Courtesy: InPrint USA
Strong growth is expected in industrial, digital inkjet print technology for production in functional and packaging printing sectors, according to a new survey and report by IT Strategies for InPrint USA: The Industrial Print Show. 74 per cent of survey respondents felt that the packaging sector has the greatest amount of expected growth in 2017.

InPrint USA defines industrial print as ‘using print technologies within the process of manufacturing’. It refers to a procedure whereby ink or another substance is printed onto a product for either functional or decorative purposes, like packaging. The survey to gather the research for the report analysis was conducted in January of 2017 with 162 respondents from around the world. The survey and report were designed to gather insights on the growth potential of inkjet industrial print in the packaging sector, analyse market penetration to date, and identify any challenges that may prevent further adoption.

The report offers analytical insight from Mark Hanley, founder of IT Strategies and Simon Edwards, vice president of sales and marketing for Tonejet, the global packaging partner for InPrint. Hanley and Edwards will be sharing additional market insight and case studies on the industrial inkjet market at the global industrial inkjet conference at InPrint USA in Orlando, FL from April 25 to 27, 2017.

The segments that perceive growth for the industrial print market to be between 1-5 per cent has more than doubled from 13.07 per cent in 2016 to 29.63 per cent in 2017, according to the report. Almost 50 per cent of responders believe that inkjet will play a larger role in packaging within the next 2-5 years. Ink chemistry remains the biggest single challenge for new applications with inkjet.

Also according to the report, flexible packaging, labels, and direct-to- shape packaging segments have the most potential to invest and adopt industrial inkjet solutions. Almost 32 per cent of respondents feel flexibility and speed offer the most value for digital printing for packaging.

Respondents felt that two of the biggest barriers to greater market adoption are that brands and retailers are too focused on digital print quality matching and analogue printing, as well as that the supply chain is too heavily invested in analogue technology so it is resistant to change. (GK)

Fibre2Fashion News Desk – India

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