Home / Knowledge / News / Textiles / Integrated plan to market Indian textiles abroad
Integrated plan to market Indian textiles abroad
22
Jul '16
As part of its initiative to promote the sale of Indian textiles in the world, the Union Ministry of Textiles has drawn up a comprehensive and integrated Annual Marketing Plan in association with 11 sector Export Promotion Councils (EPCs).

While synergizing various ongoing market initiatives, the Marketing Plan has adopted a specific approach for traditional, emerging and other important markets, Union Minister for Textiles Smriti Zubin Irani said in a written reply in Lok Sabha.

A standard plan for international pre-fair and post-fair activities has also been developed for implemented by Export Promotion Councils.

A key feature of the plan is creating a common umbrella brand for Indian Textiles which would be done by showcasing fibre to fashion products in the Indian pavilion, organizing road shows in tandem with the main event and organizing India Eve (B2B meetings) after business hours of event.

A senior official of the ministry would head the delegation to ensure successful implementation of the plan, the minister informed, adding that an international media agency would be engaged to ensure industry participation during road shows and India Eve. It would also be responsible for running proper media campaign before the event and also ensure wide media coverage.

In another Parliament query pertaining to the Textile Ministry, the Lok Sabha was told that about 800 to 100 Indian exhibitors, 2500 international buyers and 1,000 Indian high volume retail buyers are expected to attend Textiles India being held in National Capital region from October 6-8.

Participants are being invited from countries such as USA, U.K., Germany, France, Japan, Canada, Spain, UAE, China, Bangladesh, Turkey, Taiwan, etc.

The popular annual mega event covers the entire value chain from fibre to fashion. A highlight of the event is a Technical Conference titled “Advantage India: Sourcing Destination for The World”, which will have national and international experts on India's role in global textile sourcing, key issues and way forward to achieve high growth.

Minister of state for Textile, Ajay Tamta, provided the details of various ongoing schemes to boost growth and development of the Textile industry in another written supply in Lok Sabha.

Some such schemes were the Technology Upgradation Fund Scheme (TUFS), schemes for the development of the Powerloom Sector, Schemes for Technical Textiles, Scheme for Integrated Textile Parks (SITP), Integrated Skill Development Scheme(ISDS), Integrated Processing Development Scheme (IPDS), National Handloom Development Progarmme (NHDP), Comprehensive Handloom Cluster Development Scheme (CHCDS), etc. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Urmil Arya

Sushila International, a well established textile organisation established ...

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search