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Integrated plan to market Indian textiles abroad
22
Jul '16
As part of its initiative to promote the sale of Indian textiles in the world, the Union Ministry of Textiles has drawn up a comprehensive and integrated Annual Marketing Plan in association with 11 sector Export Promotion Councils (EPCs).

While synergizing various ongoing market initiatives, the Marketing Plan has adopted a specific approach for traditional, emerging and other important markets, Union Minister for Textiles Smriti Zubin Irani said in a written reply in Lok Sabha.

A standard plan for international pre-fair and post-fair activities has also been developed for implemented by Export Promotion Councils.

A key feature of the plan is creating a common umbrella brand for Indian Textiles which would be done by showcasing fibre to fashion products in the Indian pavilion, organizing road shows in tandem with the main event and organizing India Eve (B2B meetings) after business hours of event.

A senior official of the ministry would head the delegation to ensure successful implementation of the plan, the minister informed, adding that an international media agency would be engaged to ensure industry participation during road shows and India Eve. It would also be responsible for running proper media campaign before the event and also ensure wide media coverage.

In another Parliament query pertaining to the Textile Ministry, the Lok Sabha was told that about 800 to 100 Indian exhibitors, 2500 international buyers and 1,000 Indian high volume retail buyers are expected to attend Textiles India being held in National Capital region from October 6-8.

Participants are being invited from countries such as USA, U.K., Germany, France, Japan, Canada, Spain, UAE, China, Bangladesh, Turkey, Taiwan, etc.

The popular annual mega event covers the entire value chain from fibre to fashion. A highlight of the event is a Technical Conference titled “Advantage India: Sourcing Destination for The World”, which will have national and international experts on India's role in global textile sourcing, key issues and way forward to achieve high growth.

Minister of state for Textile, Ajay Tamta, provided the details of various ongoing schemes to boost growth and development of the Textile industry in another written supply in Lok Sabha.

Some such schemes were the Technology Upgradation Fund Scheme (TUFS), schemes for the development of the Powerloom Sector, Schemes for Technical Textiles, Scheme for Integrated Textile Parks (SITP), Integrated Skill Development Scheme(ISDS), Integrated Processing Development Scheme (IPDS), National Handloom Development Progarmme (NHDP), Comprehensive Handloom Cluster Development Scheme (CHCDS), etc. (SH)

Fibre2Fashion News Desk – India

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