Home / Knowledge / News / Textiles / Integrated plan to market Indian textiles abroad
Integrated plan to market Indian textiles abroad
22
Jul '16
As part of its initiative to promote the sale of Indian textiles in the world, the Union Ministry of Textiles has drawn up a comprehensive and integrated Annual Marketing Plan in association with 11 sector Export Promotion Councils (EPCs).

While synergizing various ongoing market initiatives, the Marketing Plan has adopted a specific approach for traditional, emerging and other important markets, Union Minister for Textiles Smriti Zubin Irani said in a written reply in Lok Sabha.

A standard plan for international pre-fair and post-fair activities has also been developed for implemented by Export Promotion Councils.

A key feature of the plan is creating a common umbrella brand for Indian Textiles which would be done by showcasing fibre to fashion products in the Indian pavilion, organizing road shows in tandem with the main event and organizing India Eve (B2B meetings) after business hours of event.

A senior official of the ministry would head the delegation to ensure successful implementation of the plan, the minister informed, adding that an international media agency would be engaged to ensure industry participation during road shows and India Eve. It would also be responsible for running proper media campaign before the event and also ensure wide media coverage.

In another Parliament query pertaining to the Textile Ministry, the Lok Sabha was told that about 800 to 100 Indian exhibitors, 2500 international buyers and 1,000 Indian high volume retail buyers are expected to attend Textiles India being held in National Capital region from October 6-8.

Participants are being invited from countries such as USA, U.K., Germany, France, Japan, Canada, Spain, UAE, China, Bangladesh, Turkey, Taiwan, etc.

The popular annual mega event covers the entire value chain from fibre to fashion. A highlight of the event is a Technical Conference titled “Advantage India: Sourcing Destination for The World”, which will have national and international experts on India's role in global textile sourcing, key issues and way forward to achieve high growth.

Minister of state for Textile, Ajay Tamta, provided the details of various ongoing schemes to boost growth and development of the Textile industry in another written supply in Lok Sabha.

Some such schemes were the Technology Upgradation Fund Scheme (TUFS), schemes for the development of the Powerloom Sector, Schemes for Technical Textiles, Scheme for Integrated Textile Parks (SITP), Integrated Skill Development Scheme(ISDS), Integrated Processing Development Scheme (IPDS), National Handloom Development Progarmme (NHDP), Comprehensive Handloom Cluster Development Scheme (CHCDS), etc. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Philippine Information Agency

Apparel/Garments | On 29th Jul 2017

Philippines govt issues guidelines for garment firms

The Department of Trade & Industry-Board of Investments (DTI-BOI) and ...

Textiles | On 29th Jul 2017

Bangladesh govt takes 8 jute mills back from private firms

The Bangladesh government has taken 8 jute and textile mills back...

Textiles | On 29th Jul 2017

Textile machinery orders grow in second quarter: ACIMIT

ACIMIT, the Association of Italian Textile Machinery Manufacturers...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
61.1%
No
22.2%
Skip
16.7%

Total Votes: 18

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
33.3%
No
44.4%
Skip
22.2%

Total Votes: 18

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
5.6%
Skip
11.1%

Total Votes: 18

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
50.0%
No
11.1%
Skip
38.9%

Total Votes: 18


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X