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Intimasia to revolutionise Indian intimate apparel market
Mar '18
Courtesy: Intimasia
Courtesy: Intimasia
Intimasia 2018 is set to revolutionise the intimate apparel market in India. In spite being one of the fastest growing sectors of the textiles, it has been almost a closeted industry. The fair beginning March 8 in Kochi, Kerala, will see participation of more than 70 intimatewear brands from various parts of the country exhibiting their designs.

India's largest intimate apparel trade event will bring all the stakeholders together, to contemplate the existing pitfalls in the industry and decide on a way forward. From brands to manufacturers, retailers to distributors, agents to consumers, everyone will be present at the event to engage and strategise together.

"Intimasia will be the largest intimate apparel trade event in India. It's only apt that we host the event in Kerala where the intimate apparel industry is projected to have an annual turnover of Rs 5000 crore," said Yusuf Dohadwala, CEO, Intimate Apparel Association of India.

The three-day show will feature a complete range of intimate wear brands and products such as lingerie, men’s innerwear, children’s innerwear, sleepwear, loungewear, swimwear, beachwear, shapewear, socks and stockings. In its very first edition, Intimasia is committed to elevate the intimate wear business by promoting fashion, innovation and ideation. Featuring some of the best brands, the event will provide an opportunity to network with more than 2000 retailers, distributors and agents of Kerala. The event will be a medium for the industry professionals to penetrate into Kerala’s intimate apparel industry.

"The national brands have not been able to penetrate deep into the intimate fashion market of Kerala. As a result, 70 per cent of the market is occupied by local brands which act as fillers to compensate the large demand of the consumers. Intimasia Kerala will serve as a bridge for these brands to infiltrate into Kerala’s intimate apparel market," said Dohadwala.

The trade event will host fashion shows, talk shows, workshops and seminars by industry experts. The event serves as an infrastructure for the experts from the industry to experience new brands, product innovation and gain improved perspective of the market. (RR)

Fibre2Fashion News Desk – India

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