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Inviya to launch mobile app at Mumbai Expo
04
Apr '16
Courtesy: Indorama Industries Limited
Courtesy: Indorama Industries Limited
Inviya, India's premium elastomeric fibre from Indorama Industries Limited (IIL), will officially launch their mobile application for Android at the Fibres & Yarns Expo, Mumbai to be held from 07-09 Apr 2016 in order to further enhance the growing list of customer services that the brand offers.

Key features of Inviya app will include guidelines for using Inviya spandex, global textile event calendar, Inviya spandex applications and end usage, textile calculator, currency convertor and handy fashion tips.

The app is a one stop destination for all spandex based textile business to business needs. Designed with an extremely easy interface, the app delivers an excellent customer experience.

Traditionally, IIL has always maintained a strong emotional connect with its customers. This time, Inviya went beyond traditional market studies and worked with leading biometric market research companies to gain deeper customer insights, equipping the app with all the essential features.

After a long period of research and testing, IIL developed a product fully loaded with features, enabling its end users like fabric experts, spinning and knitting professionals, sourcing professionals, fashion designers and marketing experts across the value chain gain maximum benefits.

It was tested across the value chain and textile colleges in the month of March, where in 90 per cent surveyed found it engaging and user-friendly with more than 75 per cent saying they would recommend it to friends and colleagues.

The iOS version will be released shortly. (MCJ)

Indorama Industries Limited

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