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Isko shows innovations in denim fabrics at seminar
Oct '15
Denim fabric producer Isko displayed their new innovations at the Innovation Seminar held on October 2 at the Creative Room, which is Isko's centre of design and style research.

According to an Isko press release, numerous and prestigious guests came from Italy, France, Germany, Holland, Great Britain, and Korea.

The brands that participated were Marc Aurel, Anna Montana, Gerke, Hiut Denim, G-Star, Maje, Plac Jeans, Armani, Jeckerson, Diesel, Diesel Black Gold, Replay, Benetton, Urban Outfitters and Rifle.

Innovations included; Isko Blue Skin, an elasticised fabric with 360° stretch that adapts to the wearer's body like a second skin, following their every move, without compromising the authentic denim look.

The company also unveiled Isko Jool, a denim fabric but with added feature of keeping body temperature constant whether it's warm or cold outside and also minimises dampness.

“Additionally, Isko Jool boasts antibacterial and anti-odour properties,” the Italian denim fabric added in the press release.

After this presentation, Iskoteca, its fabric treatment research division showed a demonstration of washing prototypes that were prepared for the occasion.

In the afternoon, guests visited the industrial laundry Everest, where they observed the latest innovations in washing processes up close, all carried out with eco-sustainability in mind.

“The Innovation Seminar is an important time for sharing and education for our clients and partners”, said Marco Lucietti, global marketing director of Isko.

“Innovation and respect for the environment have become fundamental conditions and our company cannot thrive without constant experimentation,” he too added. (AR)

Fibre2Fashion News Desk – India

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