Italian firm Wrad's capsule collection uses natural dyes from Tonello

Wake dyeing system uses only plants and vegetable waste, such as flowers, berries, peels and roots, which are left to dry and then infused, without using harmful chemical additives.

The collection of exclusive garments is free of chemicals hazardous for the environment or humans, hypoallergenic and gentle on the skin, the result of a responsible process, 100 per cent GOTS certified organic cotton. It is an unconventional, circular, responsible, sustainable fashion, designed to interpret the real needs and desires of people.

The collection is directed towards a young audience increasingly aware of the inevitability and need to act now to improve the health of the planet, Tonello said in a blogpost on its website.

“The encounter with Wrad was inevitable and destined to happen. In fact, two research studies were carried out in different fields – one regarding responsible design thinking, and the other, ours, regarding technology – but both governed by the same philosophy and the same objectives: innovating by challenging the status quo, destroying conventions and schemes, in order to build new ones and redefine the rules of the game,” said Tonello.

“The naturalness of the pigments used and the desire to create a support that would highlight the real colour of emotions: these are the points that unite Wrad and Tonello, realities that are also physically close, united by the authenticity of their evolutionary promises of change and transformation,” the company added.

Fibre2Fashion News Desk (KD)