Home / Knowledge / News / Textiles / IWearHandloom campaign to go on till August 7
IWearHandloom campaign to go on till August 7
03
Aug '16
Textiles minister Smriti Irani in her #IWearHandloom look. Courtesy: Twitter
Textiles minister Smriti Irani in her #IWearHandloom look. Courtesy: Twitter
IWearHandloom campaign launched by textiles minister Smriti Irani on social media will continue till August 7, which is observed as National Handlooms Day.

The #IWearHandloom campaign has been launched on social networking sites to popularise handloom-made cloth and support the weaver community.

“#IWearHandloom is a campaign to show support to a community which weaves the diverse fabric of our nation's rich heritage and bring international fame to our nation. It is a tribute to women who contribute to 15 per cent of cloth production in India and 95 per cent of world handloom production, it is saying thank you for their hardwork and dedication for keeping our traditions alive,” Irani said in a Facebook post.

The minister posted a selfie wearing handwoven silk from Bihar, terming it her #IWearHandloom look.

“To show your support, upload a photo wearing handloom with #IWearHandloom and tag atleast 5 friends to upload his/her photo as well,” she stated.

Handloom industry is one of the top employment generators in India. It is estimated that around 43 lakh people are engaged in hand-weaving and allied activity across the country, with 78 per cent of them being women.

To revitalise the industry, designers like Gaurang Shah, Sabyasachi Mukherjee and others are working with weavers to ensure that traditional textiles attract greater attention and appreciation. The Lakme Fashion Week, for the past few editions, has been holding a dedicated National Textiles Day where designers showcase collections based on Indian weaves.

The latest effort by the textiles minister has received support from several high-profile personalities, who posted selfies wearing outfits made using handloom fabrics. (RKS)

Fibre2Fashion News Desk – India


Must ReadView All

Apparel/Garments | On 18th Aug 2017

AEPC wants clarity on minimum wages for garment sector

The Apparel Export Promotion Council (AEPC) has urged the Indian...

Apparel/Garments | On 18th Aug 2017

Papua New Guinea govt to help set up garment industry

The government of Papua New Guinea (PNG) plans to focus and fund...

Courtesy: FineLine Technologies

Apparel/Garments | On 18th Aug 2017

FineLine Technologies acquires RER International

FineLine Technologies Inc., industry’s fastest supplier of retail...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.0%
No
17.2%
Skip
13.8%

Total Votes: 29

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
41.4%
No
37.9%
Skip
20.7%

Total Votes: 29

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
82.8%
No
6.9%
Skip
10.3%

Total Votes: 29

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
58.6%
No
10.3%
Skip
31.0%

Total Votes: 29


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X