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JanSport reaches out to consumers on 50th anniversary
13
May '17
Courtesy: VF Corporation
Courtesy: VF Corporation
JanSport, which provides high quality backpacks for a wide array of consumers, from students to adventurers to city dwellers, is celebrating its 50th anniversary. As part of the celebrations of its rich outdoor heritage, the company is reaching out to consumers to share their own JanSport story on social media with the hashtag #JanSportStory.

JanSport is also releasing two limited-edition backpack collections to mark its 50th anniversary. The company will continue its grassroots presence through the Live Outside brand campaign, which joins companies with local street artists to create giant murals in markets around the world.

For 50 years, JanSport has provided high quality backpacks for a wide array of consumers, from students to adventurers to city dwellers. Focusing on durability and the ever-changing needs of consumers, JanSport has evolved many times to maintain its position as a leading brand in the backpack category and a foundation brand in the outdoor industry.

What started as three friends trying to find a way to escape the 9-to-5 grind, JanSport exploded as a prominent backpack brand.

“JanSport has always been a brand that prides itself on quality and innovation since the brand launched in 1967. Our packs are responsible for carrying our consumers’ most important personal items so they need to be durable and dependable. Our variety of silhouettes and diversity of colours and prints allows consumers to self-express through their JanSport backpack of choice,” said Ann Daw, vice president of marketing for JanSport.

The founders of JanSport, Skip Yowell, Murray Pletz and Janis “Jan” Lewis, learned early on that adapting to the needs of different consumer groups meant a wider reach for the brand. Revolutionising the outdoor adventure daypack, JanSport backpacks started popping up on college campuses across the country, as students in the 1970s found outdoor backpacks as the ideal vehicle for carrying their books and daily supplies. The brand recognised the additional use of its packs and today, JanSport’s SuperBreak is the reference backpack silhouette.

The JanSport brand joined the VF portfolio in 1986 when the company purchased Blue Bell Holding Company. (SV)

Fibre2Fashion News Desk – India


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