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Japan's Asahi Kasei unites sales, marketing, R&D activities in Germany
20 Apr '21
3 min read
Pic: Asahi Kasei
In March 2021, the Asahi Kasei Europe R&D centre was relocated from Dormagen to the new location in Dusseldorf, Germany. By uniting European sales, marketing and R&D activities, the Japanese technology company further enhances its business approach towards the European automotive industry. Asahi Kasei is a globally active diversified technology company.
Asahi Kasei is starting a new chapter of its business expansion on the European market. On November 16, 2020, Asahi Kasei Europe and its sister company Asahi Kasei Microdevices Europe started office operation at the new ‘C-View Offices’ at Düsseldorf Harbour, Germany. After the cornerstone laying in October 2019, the construction work went smoothly and was finished on schedule. The Asahi Kasei Europe R&D centre, originally located at Chempark Dormagen near Düsseldorf, relocated to the new location in March 2021, according to a press release by Asahi Kasei.
The office building has wide open office and meeting spaces with a clear view on the water side and the Düsseldorf skyline. In the brand-new showroom the company displays its materials and solutions for the future automotive, ranging from sustainable microfiber materials for interior seat and headliner coverings to innovative foam products and separators for battery applications. The adjacent hall building is home to the Asahi Kasei Europe R&D centre, with laboratory space for various materials, such as engineering plastics, synthetic rubber, as well as for battery and coating materials, Asahi Kasei said.
After the establishment of Asahi Kasei Europe and Asahi Kasei Microdevices Europe at ‘Am Seestern’, Düsseldorf in April 2016, the companies have been accelerating the activities towards the European automotive industry. This has been followed by the opening of the Asahi Kasei Europe R&D centre in Chempark Dormagen in October 2017, providing local technical support and strengthening the cooperation and joint development with European companies and universities, according to Asahi Kasei.
“This relocation marks the next important milestone of Asahi Kasei’s expansion on the European market. Europe is at the forefront of an evolution in the automotive industry that is said to happen once in a century. In addition, it is the forerunner in environmental topics. Uniting sales, marketing, R&D and technical service activities at one single location will enable us to quickly address the changing demands by customers and to enhance joint projects with local partners. The new office spaces will further foster the cross-divisional communication within Asahi Kasei Europe, but also the cross organisational communication with other European Asahi Kasei group companies. Naturally, this will also be of great benefit to our customers,” Hideki Tsutsumi, managing director at Asahi Kasei Europe said in a statement.
Asahi Kasei is starting a new chapter of its business expansion on the European market. On November 16, 2020, Asahi Kasei Europe and its sister company Asahi Kasei Microdevices Europe started office operation at the new ‘C-View Offices’ at Düsseldorf Harbour, Germany. After the cornerstone laying in October 2019, the construction work went smoothly and was finished on schedule. The Asahi Kasei Europe R&D centre, originally located at Chempark Dormagen near Düsseldorf, relocated to the new location in March 2021, according to a press release by Asahi Kasei.
The office building has wide open office and meeting spaces with a clear view on the water side and the Düsseldorf skyline. In the brand-new showroom the company displays its materials and solutions for the future automotive, ranging from sustainable microfiber materials for interior seat and headliner coverings to innovative foam products and separators for battery applications. The adjacent hall building is home to the Asahi Kasei Europe R&D centre, with laboratory space for various materials, such as engineering plastics, synthetic rubber, as well as for battery and coating materials, Asahi Kasei said.
After the establishment of Asahi Kasei Europe and Asahi Kasei Microdevices Europe at ‘Am Seestern’, Düsseldorf in April 2016, the companies have been accelerating the activities towards the European automotive industry. This has been followed by the opening of the Asahi Kasei Europe R&D centre in Chempark Dormagen in October 2017, providing local technical support and strengthening the cooperation and joint development with European companies and universities, according to Asahi Kasei.
“This relocation marks the next important milestone of Asahi Kasei’s expansion on the European market. Europe is at the forefront of an evolution in the automotive industry that is said to happen once in a century. In addition, it is the forerunner in environmental topics. Uniting sales, marketing, R&D and technical service activities at one single location will enable us to quickly address the changing demands by customers and to enhance joint projects with local partners. The new office spaces will further foster the cross-divisional communication within Asahi Kasei Europe, but also the cross organisational communication with other European Asahi Kasei group companies. Naturally, this will also be of great benefit to our customers,” Hideki Tsutsumi, managing director at Asahi Kasei Europe said in a statement.
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