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JCPenney towel gets Made in Green Oeko-Tex label

28 Jun '17
2 min read
Courtesy: JC Penney
Courtesy: JC Penney

Apparel retailer JCPenney, is the first retailer in the US whose JCPenney Home Quick-Dri bath towel has bagged the prestigious Made in Green by Oeko-Tex traceable textile label. Available in JCPenney stores now, the bath towel is tested for harmful substances and made in environmentally-friendly facilities that are safe and socially responsible workplaces.

These high quality, 100 per cent cotton towels are highly absorbent and designed to dry faster than the average towel to save customers time and money.

The Made in Green by Oeko-Tex label is traceable, meaning that JCPenney customers can confirm the certification for themselves through a unique ID code. Customers can enter that ID code on www.MadeInGreen.com or scan the label’s QR code with their smart phones. These links will authenticate the Made in Green label quickly and easily, an important benefit for busy shoppers, and provide visibility into every component of the production stream.

Products carrying the Made in Green by Oeko- Tex label are tested for harmful substances by an independent, third-party laboratory. To ensure the products are produced in environmentally friendly facilities, production facilities are extensively evaluated to confirm they are using the best available processing technologies that protect the environment and make for efficient resource management. Finally, the facilities in which Made in Green labelled products are manufactured must be certified for their fair working conditions. This includes adequate measures to ensure occupational health and safety as well as social aspects such as the exclusion of child labour or discrimination.

Grant Shriver, vice president and divisional merchandise manager for home at JCPenney said, “The Made in Green label gives our customers new levels of transparency and visibility into the various stages of production, as well as the countries in which the textile was manufactured. This towel is a smart choice for customers who support a more sustainable environment and a better tomorrow.” (GK)

Fibre2Fashion News Desk – India

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