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John Lewis aims at £1bn home textiles business by 2020
12
Jul '16
UK based retailer John Lewis aims to expand its own brand home furnishings business to £1 billion sales per year by 2020, while continuing to expand its exclusive relationships with other brands.

“Key to the success of this goal is the introduction of its new 'Design Project' collection this Autumn, which is an in-house designed 250 piece line focusing on beautiful and thoughtful design,” the retailer said.

The retailer has also recently launched a string of exclusive collaborations with external brands, including Loaf and West Elm, and dining chain Leon.

The company has opened new 'Home Hub' departments at its new branches in Horsham, Basingstoke and Birmingham - a dedicated area bringing together all of John Lewis' home services.

John Lewis also offers an extensive range of home services, allowing customers to personalise and design every room in their home to suit their individual needs with the help of John Lewis partners.

“£1 billion sales from our own brand will be a landmark milestone. It's a reflection of our belief in our John Lewis design credentials and assortment,” Christine Kasoulis, buying director for Home said.

“I am passionate about the products our in-house design team is creating, led by our latest collection, Design Project, which are a visually arresting collection of items,” she added. (AR)

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