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Khadi sales at CP outlet create new record
24
Oct '16
Sales at the Connaught Place (CP), New Delhi outlet of Khadi and Village Industries Commission (KVIC) has made a new record of earning Rs 1.08 crore from sales in a single day. The record revenue earned on October 22 this year is a four-fold jump over Rs 27 lakh sales on the same date last year. The previous highest sale in a single day was Rs 82.5 lakh.
 
KVIC attributed the sharp rise in sales to prime minister Narendra Modi's appeal. “It was due to an appeal made by prime minister Narendra Modi on October 18 at Ludhiana, which has impacted four-fold increase in the sale of Khadi,” KVIC chairman VK Saxena said in a statement.
 
During his recent visit to Ludhiana, Modi said that 'Khadi for Fashion' is now the apt slogan for khadi instead of 'Khadi for Nation'. 
 
“Khadi is a priority for us, and a charkha at home brings more income. Khadi is marketed well now, adding that once upon a time, the apt slogan was 'Khadi for Nation', but now it should be 'Khadi for Fashion',” said Modi. (RKS)
 

Fibre2Fashion News Desk – India

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