Kingpins MSP will identify top sustainable denim offerings

With Kingpins’ MSP, Kingpins will create a vetted list of the 10 most sustainable products each season at Kingpins Amsterdam, said a press release from Kingpins Show. Products for Kingpins MSP will be vetted by two denim industry experts, Miguel Sanchez and Paul Mailman. Sanchez is a textile engineer for the Polytechnic University of Catalonia and a 30-year veteran of the denim industry. Mailman has 40 years of textile industry experience, ranging from physical property testing, brand technical support, QA, QC, product development and research through to logistics.

Interest in sustainable fashion has permeated the fashion industry from the supply chain through to consumers. A recent study shows that consumers are increasingly interested in fashion brands’ eco-friendly efforts - with 75 per cent of consumers indicating they view sustainability as either extremely or very important to them. But designers and brands have little real-time guidance when they are developing their collections for future seasons about sustainable, transparent and environmentally-conscious products, new technologies and fabrications, and important developments made at the mill level.

“We are often asked by buyers for help finding sustainable products or if we have ‘green’ pavilions or signage designating the ‘eco’ mills. While this is not how Kingpins Show operates, we understand that increasingly designers and brands are actively searching out sustainable products and trying to determine fact from marketing when making their fabric buys,” said Andrew Olah, founder of Kingpins Show. “At the same time, mills and garment makers are making great strides in sustainable production and products and would benefit from increased exposure of their efforts, developments and innovations.”

“The goal is to give designers insightful and actionable information regarding sustainable products,” added Olah. “The happy by-product for mills is the exposure and validation of their products on the list, which will be shared with the entire Kingpins Show audience in a report that will be completed after each Kingpins Amsterdam show and shared via newsletter with the media and all Kingpins Show attendees.” (PC)

Fibre2Fashion News Desk – India