Home / Knowledge / News / Textiles / Kohl's digital initiative for easier omnichannel shopping
Kohl's digital initiative for easier omnichannel shopping
Sep '15
Kohl's, a leading American specialty department store has announced omnichannel and digital initiatives to support its commitment to delivering an easy shopping experience. Whether shopping in-store at Kohl's stores nationwide, online at Kohls.com or at home or on the go on mobile devices, Kohl's customers will discover new shopping tools including a store mode for Kohl's mobile app, enhanced mobile payment options like Apple Pay, a seamless omnichannel shopping bag across platforms and Visa Checkout on Kohls.com and on mobile, it said in a press release.

“Kohl's is committed to providing our customers with an easy, convenient shopping experience in a way that is personalized and engaging – no matter how each customer prefers to shop,” said Kevin Mansell, Kohl's chairman, chief executive officer and president. “Our digital teams are continually testing new ideas and capabilities to create a world-class omnichannel experience that is seamless across devices. With each evolution, we aim to elevate our offerings for an easy, inspiring shopping experience.”

New digital enhancements that shoppers will see in store include Store Mode for Kohl's Mobile App and Enhanced Mobile Payment Options. In the former, a new store mode for Kohl's mobile app will provide a more personalized experience and help customers take advantage of Kohl's savings every time they shop in-store. Customers can opt-in to store mode in the Kohl's app to search store inventory and find in-store promotions that can be applied to their purchase, like Kohl's Cash and per cent off coupons.

In the latter, Kohl's customers will have a new easy, secure and private way to pay in stores with the rollout of Apple Pay, as well as the ability to use Apple Pay within the Kohl's app beginning this fall. Kohl's customers will also be able to add their Kohl's Charge card as a form of payment within Apple Pay. Kohl's customers will be able to complete purchases easily, quickly and securely across all digital channels with Visa Checkout, which will be available on Kohls.com and mobile devices.

Kohl's mobile app will feature enhancements to Kohl's world-class mobile wallet including the option to scan and save Kohl's gift cards and direct delivery of promotional codes. Customers can continue to browse and shop by category, easily manage and redeem their Yes2You Rewards points and conveniently scan their Kohl's Cash and savings offers to their mobile wallet to be used in-store at checkout.

Customers will also experience an even more seamless experience between shopping online and shopping in Kohl's stores, including omnichannel shopping bag, buy online, pick up in store across all channels and redesigned mobile Kohls.com site and tablet app.

Kohl's is also leveraging innovative technologies to explore new ways to shop Kohl's, including same-day delivery. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search