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Kohl's digital initiative for easier omnichannel shopping
24
Sep '15
Kohl's, a leading American specialty department store has announced omnichannel and digital initiatives to support its commitment to delivering an easy shopping experience. Whether shopping in-store at Kohl's stores nationwide, online at Kohls.com or at home or on the go on mobile devices, Kohl's customers will discover new shopping tools including a store mode for Kohl's mobile app, enhanced mobile payment options like Apple Pay, a seamless omnichannel shopping bag across platforms and Visa Checkout on Kohls.com and on mobile, it said in a press release.

“Kohl's is committed to providing our customers with an easy, convenient shopping experience in a way that is personalized and engaging – no matter how each customer prefers to shop,” said Kevin Mansell, Kohl's chairman, chief executive officer and president. “Our digital teams are continually testing new ideas and capabilities to create a world-class omnichannel experience that is seamless across devices. With each evolution, we aim to elevate our offerings for an easy, inspiring shopping experience.”

New digital enhancements that shoppers will see in store include Store Mode for Kohl's Mobile App and Enhanced Mobile Payment Options. In the former, a new store mode for Kohl's mobile app will provide a more personalized experience and help customers take advantage of Kohl's savings every time they shop in-store. Customers can opt-in to store mode in the Kohl's app to search store inventory and find in-store promotions that can be applied to their purchase, like Kohl's Cash and per cent off coupons.

In the latter, Kohl's customers will have a new easy, secure and private way to pay in stores with the rollout of Apple Pay, as well as the ability to use Apple Pay within the Kohl's app beginning this fall. Kohl's customers will also be able to add their Kohl's Charge card as a form of payment within Apple Pay. Kohl's customers will be able to complete purchases easily, quickly and securely across all digital channels with Visa Checkout, which will be available on Kohls.com and mobile devices.

Kohl's mobile app will feature enhancements to Kohl's world-class mobile wallet including the option to scan and save Kohl's gift cards and direct delivery of promotional codes. Customers can continue to browse and shop by category, easily manage and redeem their Yes2You Rewards points and conveniently scan their Kohl's Cash and savings offers to their mobile wallet to be used in-store at checkout.

Customers will also experience an even more seamless experience between shopping online and shopping in Kohl's stores, including omnichannel shopping bag, buy online, pick up in store across all channels and redesigned mobile Kohls.com site and tablet app.

Kohl's is also leveraging innovative technologies to explore new ways to shop Kohl's, including same-day delivery. (SH)

Fibre2Fashion News Desk – India

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