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Konica Minolta opens production print sales firm in Korea
28
Sep '16
Courtesy: Konica Minolta
Courtesy: Konica Minolta
Konica Minolta, developer of multi-functional peripherals (MFPs), printers, equipments for production print systems, graphic arts, healthcare systems, and industrial use, has announced that it has established the company's first dedicated production print (PP) sales company, Konica Minolta Pro Print Solutions Korea Ltd. (BPKR), in Seoul, Korea.

As part of its global strategy to promote PP business, Konica Minolta places importance on Korea, the second largest market in Asia, after China. Against the backdrop of a drastic increase in sales of colour MFPs in the Korean PP market, demand is growing for higher printing performance and higher levels of service to ensure stable production of high-resolution and high-quality images.

While Konica Minolta offered office equipment to Korean customers through local distributors, the company determined it critical to strengthen its sales and service operations by shifting to direct sales, especially in the PP market in which it sells digital printing and other printing systems. Hence, Konica Minolta established a dedicated PP sales company.

The company will mainly deal with import, sale, and after-sale service of digital printing systems including PP systems, and related consumables and parts.

With the establishment of the new company, Konica Minolta aims to offer support services for higher customer satisfaction and strengthen its operations in Korea, especially in Seoul, thereby securing the highest share of sales of digital printing systems on a unit basis in the Korean market. It also plans to launch products and services tailored to the needs of Korean customers by working in close cooperation with Kinko's Korea Ltd., an on-demand printing company and a member of the Konica Minolta Group, to promote the PP business and expand its operations in the Korean market. (GK)

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