Kornit unveils Avalanche Poly Pro at HK Discover Event

The Kornit Discover Asia Pacific was held from April 15-17 at Kornit’s Experience Center in Hong Kong. The event saw participation of around 100 guests who were inspired about business opportunities in the digital textile transformation.

The event was kick-started by a welcome speech and overview of market trends by Gilad Yron, executive vice president Global Business of Kornit Digital. This was followed by a presentation from the event’s keynote speaker, Ron Gilboa, group director of Production Technology, Keypoint Intelligence. In his presentation, Gilboa discussed the changing dynamics of the apparel industry and shared some trends that were favourable to digital textile printing. He further analysed different suppliers and demands in the market; and concluded that selecting the right supplier was critical for success.

Kornit’s latest technology and innovation was presented by Omer Kulka, vice president of Marketing & Product Strategy from Kornit’s headquarters. On top of the features and advantages of the two latest products, he deep-dived into the innovation and R&D capabilities of Kornit. In addition, he introduced the eco-system that has been built around Kornit’s digital printing systems. These were the reasons why Kornit was able to stay ahead of its competitors.

Experts from different areas were also invited to present at the event. On April 15, Jane Singer, director of Inside Fashion Magazine, discussed the topic ‘Tech vs. Fashion – Becoming Faster, More Flexible and More Creative’, sharing how the fashion industry was affected and at the same time progressed by the technology advancement. On April 16, Bruce Li, CEO of zigeer.com, discussed the importance of content creation and customer engagement in e-commerce. On April 17, Martin Tsang, business development manager of Pantone, introduced the new extension to Pantone Fashion, Home and Interiors Collection.

Unveiling the Kornit Avalanche Poly Pro, executive vice president of Global Business at Kornit Digital, Gilad Yron, shared his enthusiasm about the expansion of the Kornit product line, stating: “Today, we celebrate a breakthrough technological innovation. Polyester is the second largest category in the overall t-shirt market, and it is growing in the athleisure and functional apparel. Currently, polyester is printed predominantly by analogue solutions, which creates major technological, cost and sustainability challenges. The new ground-breaking Kornit NeoPoly Technology addresses these challenges with a new process and ink set implemented in the renowned Kornit NeoPigment process. Kornit’s new process handles polyester applications without compromising on design, run size, substrate or labour. This is a huge leap forward, not only for Kornit, but also for the direct-to-garment industry as a whole.”

The event also provided a tour of Kornit’s Hong Kong Experience Center as well as several hands-on sessions for the visitors to experience the printing technology of Kornit. The guests were organised in small groups and had the opportunity to participate in hands-on workshops with Kornit Atlas, Kornit Avalanche Poly Pro, Kornit Avalanche HD6, Kornit Storm HD6, and Kornit Presto. The event ended with success stories from Kornit customers from China (Macy Yau, CEO of Kanetop Group), Japan (Toshihiro Tanaka, general manager of Operation Center, and Yusuke Masuda, chief of Preprocessing Group from Retail Net Co., Ltd.) and Australia (Jared Fullinfaw, founder & managing director of The Print Bar). Guests found the event educational, practical and inspirational.

Andy Yarrow, Kornit’s president for Asia Pacific, spoke in a media group briefing, highlighting the amazing growth opportunities in the region. “We are looking to expand the business in new segments that include brands and private labels, promotional printing, and more. We introduce new technologies and capabilities, like polyester printing which will for sure shake the market with a solution that answers a lot of the printing problems, same with Atlas speed and HD technology launched earlier this year. The digital textile printing revolution is set to transform one of the most exciting regions in the world. We’re excited to bring advanced and innovative solutions that will make life better for businesses and end the customers in the area.” (RKS)

Fibre2Fashion News Desk – India