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Label House acquires EFI Matan IQ 5.2 metre inkjet printer
22
Jan '16
Electronics For Imaging, Inc. (EFI) said that the branding division of Trinidad and Tobago based packaging company Label House has purchased an EFI Matan IQ 5.2 metre wide superwide format roll-to-roll inkjet printer.

“Label House's purchase makes the company among the first in the Americas to add this high productivity print product since EFI acquired Matan Digital Printers,” an EFI press release informed.

Label House, which is located in Caroni on the island of Trinidad, has served the Caribbean market for nearly 40 years with print and packaging.

The company also offers signage and display services through its branding division for more than a quarter of a century.

“The new hybrid flatbed/roll-to-roll printer will help the company meet growing demand for billboards and other display graphics applications,” EFI added in the press release.

According to EFI, the printer offers fast billboard production and has additional features that drive value and productivity for point-of-purchase graphics, wraps, banners, flags, wall graphics and window clings.

“Slitting and roll-to-sheet cutting equipment on the printer save time and increase yields while helping to prevent finishing errors,” it observed.

The patented EFI Matan backlit printing option Label House purchased with the printer is a camera-guided system that automatically detects and corrects front-to-back registration for backlit jobs.

“The EFI Matan printer will bring the number of superwide format printers we have to five, but it will more than double our production capacity,” said Mark Lewis, director of Label House's branding division.

“This is especially critical for our billboard work since brands roll out campaigns to billboard owners in various Caribbean locations, and billboard owners then send us assets for production practically simultaneously,” he too added.

“We need to produce all of the billboards quickly so that everyone receives their campaign materials in the same time window,” Lewis informed.

“We expect the EFI Matan printer to be a game-changer for us and it is an investment in our future and which will revolutionise our customer service levels,” he observed.

Lewis chose the EFI Matan printer for its 5.2-meter print width, its flatbed print capabilities, the inline slitting/cutting option and the high-quality results the printer offers.

The width will allow Lewis to produce billboards in a single pass rather than in panels and it will be five to six times faster to produce a billboard.

Operating at production-level speeds up to 353 sq. metres per hour, the printer also features patented EFI Matan Parallel Drop Size (PDS) technology.

This technology optimises print quality and productivity by injecting smaller 20 picoliter droplets for fine-detail work simultaneously with 40 picoliter drops needed for other portions of the print image. (AR)

Fibre2Fashion News Desk – India

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