Lenzing continues to strengthen Tencel

Through its unwavering commitment to innovation, quality and sustainability, Lenzing has made great progress towards establishing our new B2Me strategy, which has helped to enhance relationships with customers, brands and retailers, and engage more closely with a growing base of impassioned conscious consumers.

"Last year was a special year for the Tencel brand, and with widespread support from our partners and customers, we are proud to see the brand evolve in such a positive way. In 2019, we will strive to further collaborate and develop valuable relationships with our partners. Our products offer unparalleled sustainability and comfort, and continuing to provide these valuable features to our customers is a core focus of our brand this year," said Robert van de Kerkhof, chief commercial officer, Lenzing Group. (RR)

Fibre2Fashion News Desk – India