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Lenzing pitching Tencel & Modal to hotels at Heimtextil
15
Jan '16
Courtesy: Lenzing/Grebe
Courtesy: Lenzing/Grebe
Austria based producer of speciality fibres, Lenzing is pitching its two fibres, Tencel and Modal to the boutique hotel industry at Heimtextil 2016.

According to a Lenzing press release, Tencel and Modal are already used in a variety of home textile and interior applications, while Tencel in particular, is used commercially in a plethora of applications.

Applications to do with the bed are dominated by Tencel starting with mattresses and mattress pads through to bed covers and bed linens.

“When used in bedding, the Tencel fibre properties are shown off to particular advantage such as the excellent skin-sensory properties and the outstanding moisture management,” the company said.

To pave the way for additional applications for the Tencel fibre in home textiles, Lenzing developed special fibre types which can be used in carpets and upholstery fabrics.

“The fibre's extremely high strength profile stands Tencel in good stead since it allows its use in these hardwearing applications,” Lenzing added.

“Above all, a luxurious sheen, intensive colours, and silky, elegant surfaces can be attained with Tencel, while, the moisture-regulating fibre property benefits the indoor climate and contributes towards well-being,” it informed.

“In numerous home applications, Tencel has demonstrated its new and improved properties and it also has a positive impact on the individual living area,” Susanne Jary, home & interiors director at Lenzing said.

“The hotel industry has fully embraced the trend and an increasing number of boutique hotels are already using products of Tencel to make their guest rooms more natural, sustainable and healthy,” she too added.

“The trend in the hotel industry, 'Living Instead of Merely Staying Overnight', accommodates our fibres, as properties like naturalness and the best sleeping comfort offer guests wellness at the highest level,” Jary stated.

The range of products of Tencel for interior decoration is topped off with hand towels, sofas covered with Tencel fabric and luxurious carpets.

Lenzing is stepping up market activities to further expand the hotel segment for Lenzing fibres with the goal being to attract primarily boutique hotels, who value sustainability and natural and high-quality furnishings.

“Boutique hotels are more independent when it comes to their purchasing decisions and can implement room concepts faster than large hotel chains,” Lenzing noted.

Europe, especially Scandinavia, is one of the target regions for the planned market activities since sustainability and the wellness trend are particularly pronounced in the hotel industry there. (AR)

Fibre2Fashion News Desk – India

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