Home / Knowledge / News / Textiles / Lenzing & The Woolmark Company sign agreement
Lenzing & The Woolmark Company sign agreement
06
Apr '16
Courtesy: Lenzing
Courtesy: Lenzing
Lenzing and The Woolmark Company signed a cooperation agreement and presented the partnership between the lyocell fibre, Tencel and Merino wool at recent global textile trade shows.

Tencel is ideal as a blending partner for Merino wool. The properties of moisture management and a smooth fiber surface are enriching factors when combined with Merino wool and create textiles for customers who love both performance and luxury.

Tencel is of botanic origin. Merino wool is a protein fibre. The fibres unite best of two worlds. Tencel stands for a silky smooth drape, and the blend with Merino wool demonstrates that the luxurious flow of the fabrics can create new and fashionable silhouettes.

Both fibres absorb moisture vapour very well, and create a pleasant micro climate on the skin. This is important particularly in warm climates and during physical exertion.

The two together have already recorded a large number of successes. International brands have been successfully using the fibre duo in their collections. The blend is particularly popular among customers in Europe and the US.

Commenting on the collaboration, Robert van de Kerkhof, CCO of Lenzing said, “In internal retail analysis, it is striking that the Tencel or Merino wool blend is often used in knitwear. The blend is used predominantly in the activewear segment.”

“Therefore, in the new season, our activities will focus on woven fabrics. Our goal is to target the woven fabric segment with high-quality fabrics for formal suits, clothes and shirts. We are operating with wool blends in a high-end segment with high margins, and are interested in expanding this business,” he added.

The long term goal of the cooperation is to expand the high-end Merino wool market with Tencel or Merino wool blends by 2020, and firmly establish this elegant blend in global collections.

Globally, the focus is on flat knits and circular knits for women's outerwear and for men's and children's outerwear. (MCJ)

Lenzing


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search