Home / Knowledge / News / Textiles / Lenzing & The Woolmark Company sign agreement
Lenzing & The Woolmark Company sign agreement
06
Apr '16
Courtesy: Lenzing
Courtesy: Lenzing
Lenzing and The Woolmark Company signed a cooperation agreement and presented the partnership between the lyocell fibre, Tencel and Merino wool at recent global textile trade shows.

Tencel is ideal as a blending partner for Merino wool. The properties of moisture management and a smooth fiber surface are enriching factors when combined with Merino wool and create textiles for customers who love both performance and luxury.

Tencel is of botanic origin. Merino wool is a protein fibre. The fibres unite best of two worlds. Tencel stands for a silky smooth drape, and the blend with Merino wool demonstrates that the luxurious flow of the fabrics can create new and fashionable silhouettes.

Both fibres absorb moisture vapour very well, and create a pleasant micro climate on the skin. This is important particularly in warm climates and during physical exertion.

The two together have already recorded a large number of successes. International brands have been successfully using the fibre duo in their collections. The blend is particularly popular among customers in Europe and the US.

Commenting on the collaboration, Robert van de Kerkhof, CCO of Lenzing said, “In internal retail analysis, it is striking that the Tencel or Merino wool blend is often used in knitwear. The blend is used predominantly in the activewear segment.”

“Therefore, in the new season, our activities will focus on woven fabrics. Our goal is to target the woven fabric segment with high-quality fabrics for formal suits, clothes and shirts. We are operating with wool blends in a high-end segment with high margins, and are interested in expanding this business,” he added.

The long term goal of the cooperation is to expand the high-end Merino wool market with Tencel or Merino wool blends by 2020, and firmly establish this elegant blend in global collections.

Globally, the focus is on flat knits and circular knits for women's outerwear and for men's and children's outerwear. (MCJ)

Lenzing

Must ReadView All

L-R Manish Singhai, COO, Peter England; Vinai Kumar Saxena, chairman, KVIC; Ashish Dikshit, business head, ABFRL and Anshu Sinha, CEO, KVIC while signing agreement. Courtesy: ABFRL

Textiles | On 24th May 2017

Aditya Birla & KVIC enter into a strategic partnership

Aditya Birla Fashion and Retail Ltd (ABFRL) and Khadi and Village...

Courtesy: Jabong

Apparel/Garments | On 24th May 2017

Jabong Mood Store redefines online shopping in India

Jabong, India's leading online fashion retailer, has launched the...

Textiles | On 24th May 2017

Starlinger unveils FX 8.0 circular loom for fabric making

Starlinger, a leading supplier of machinery for woven plastic...

Interviews View All

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search