Home / Knowledge / News / Textiles / Lenzing unleashes new eco-friendly fibre
Lenzing unleashes new eco-friendly fibre
26
May '17
Leading fibre manufacturer Lenzing will soon be launching an eco-friendly viscose fibre called EcoVero.

By Subir Ghosh

There's a new eco-friendly fibre on the anvil—Austrian speciality fibre-maker Lenzing will soon be launching EcoVero, a viscose with the lowest environmental impact in the industry. This, Lenzing believes, will set a new industry-wide benchmark in the sustainability of viscose fibres.

According to Robert van de Kerkhof, chief commercial officer and a board member at Lenzing, the new viscose fibre would be based on three pillars: use of sustainable wood resources, an ecological production process and a 100 per cent supply chain transparency. The announcement about Lenzing's new innovation was made at the just-concluded Planet Textiles 2017 in Bengaluru. The EcoVero fibre would be available sometime in September.

Speaking about the backdrop to the new viscose innovation, Amit Gautam, vice-president for global business management textiles, said, "People tend to think of viscose as one market in itself. Our starting hypothesis is this: viscose constitutes multiple markets at the same time. If you look at the sustainability value pyramid, at the very top you have the greenest and cleanest viscose that one can make. At the very bottom you have parts of China where plants are being shut down even as we speak. Even the Chinese government are telling them that you are too polluting. It is to that extent that there is a challenge that includes waste water that is led into the rivers, sulphur emissions, how the wood is being sourced, etc.

"With EcoVero we are trying to claim a space in the top of the pyramid with a fibre that we are saying is the cleanest that you will get on the planet. Our wood is certified by the Programme for the Endorsement of Forest Certification (PEFC) and the Forest Stewardship Council (FSC). But most of the industry stops there. Something that is as important is the conversion of wood into fibre. The production process is energy-intensive, chemicals intensive, water-intensive."

Gautam continued, "Moreover, there is an Eco EU Label certification, which is a difficult standard to achieve. EcoVero has 50 per cent lower emissions and water impact than any viscose that you can find in the market. The Eco EU Label is only awarded to products which have a significantly lower net environmental impact than comparable products in the market."

The third factor is transparency and traceability, he said, "because if you don't do that, the first two steps are meaningless. We have now made a change in the manufacturing process. For the first time in the cellulosic industry, at the garment stage we can identify whether the certification has been done. We can test and tell a brand that it is EcoVero viscose and not any Chinese viscose. That's an assurance for brands/retailers."  Lenzing is also offering a range of marketing services around EcoVero.

On Indian prospects, S Jayaraman, regional commercial director for Asia-Pacific and South Asia, said, "With sustainability issues catching up and consumers into responsible shopping behaviour, there is a good scope for EcoVero to pick up. Later this year, we will bring this product from Austria to the Indian market. In the coming years, we will roll out in a bigger way."

Providing a backdrop to this new innovation, the company announced, "The environmental awareness of consumers has been growing steadily over the last decade, more recently in the fashion and textile industry. Textile consumption is expected to double by 2025, and the industry is anxiously looking for more sustainable solutions with minimal eco-footprint. Achieving low environmental impact requires developing eco-friendly raw materials and a sustainable manufacturing process." The new fibre is the latest in a range of fibre innovations from Lenzing. The company already offers the Tencel, Modal and Refibra fibres.

Meanwhile, late on Wednesday, environmental not-for-profit Canopy and the Rainforest Alliance released the first independent verification audit results of Lenzing’s wood sourcing. The audit uses a risk-based approach and requires verifiable evidence that wood and pulp used by Lenzing for the production of fabric and fibres, such as Lenzing Viscose, Lenzing Modal, Tencel and Refibra, fulfill a robust verification framework and audit process that was developed by Canopy in partnership with the auditors Rainforest Alliance. Since its launch in 2013, the CanopyStyle initiative is recognised as the fastest moving environmental issue within the apparel industry.

The key findings of Lenzing’s audit included: the current Lenzing fibres supply chains are confirmed as low risk for sourcing from ancient and endangered forests or other controversial sources, excluding small volumes of trial material; a comprehensive understanding of their supply chain structure and the geography of all dissolving wood pulp manufacturers; a strong commitment to the company policy to avoid sourcing from ancient and endangered forests.

Fibre2Fashion News Desk – India


Must ReadView All

Top 15 US fashion brands are collectively worth $70 bn

Fashion | On 22nd Jul 2018

Top 15 US fashion brands are collectively worth $70 bn

The top 15 American fashion brands are collectively worth close to...

Courtesy: Covestro

Textiles | On 22nd Jul 2018

Covestro's new products for waterproof textile coating

Covestro, which is among the largest polymer companies, has unveiled...

Evogene, IMAmt to work together in insect resistance

Textiles | On 22nd Jul 2018

Evogene, IMAmt to work together in insect resistance

Evogene, a leading biotechnology company developing novel products...

Interviews View All

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search