Home / Knowledge / News / Textiles / Liva to expand to 4000 outlets this year
Liva to expand to 4000 outlets this year
23
May '16
Dilip Gaur, managing director, Grasim Industries and business director, pulp and fibre division, Aditya Birla Group
Dilip Gaur, managing director, Grasim Industries and business director, pulp and fibre division, Aditya Birla Group
Liva, a natural fluid fashion fabric brand from Birla Cellulose, will be expanding in the domestic market from its current presence in 2000 stores to 4000 stores in 2016.

The expansion plan was revealed by Dilip Gaur, managing director, Grasim Industries and business director, pulp and fibre division, Aditya Birla Group at Confluence, a conference held recently by the group.

Gaur said, “In spring-summer 2016, LIVA had presence in over 2000 stores across 140 cities with 7 million garments tagged to the brand and we intend to double the outlets to 4000 stores in the next two season. The growth of the brand is accelerating with each season. With the launch of Liva Connect, a B2B digital platform, we aim to give access to the unorganised sector and ensure that we widen and deepen the market at the same time.”

Liva Connect, a digital platform bringing unorganised and organised sector across industry under one roof to drive per capita viscose fibre consumption in apparel retail was launched at the conference.

“Currently, the per capita consumption of viscose fibre is 0.2 kg in India while the globally it is 0.75 kg and the same is twice in China at 1.5 kg.  Globally, man-made fibres have been growing faster than cotton, with viscose based fibre growing at 27 per cent CAGR while normal textiles have grown at 5 per cent CAGR over the past few years. Since the domestic market has been stagnant, we intend the portal to be an ideal platform for the trade to come on board to drive the eco-friendly vision of Liva fabric,” Gaur said.

The rising influence of Liva in the organised retail sector would aid the non-branded segment with trickled down effect and create the necessary consumer pull and awareness, he further said.

Liva is focussed on women's clothing - western, ethnic, fusionwear, leggings, palazzos, harem pants, stoles, and has recently forayed into sarees, with the company's plans to exponentially ramp up the womenswear sale. (HO)

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 6th Dec 2016

Garments, yarn export entitlement quota extended for 1 yr

Indian government has extended the export entitlement quota for...

Textiles | On 6th Dec 2016

Cash inflow will revive sales: Textile industry

The textile industry representatives are hopeful of revival of...

Courtesy: SIMA

Textiles | On 6th Dec 2016

Amma gave special attention for textile growth in TN: SIMA

Former Tamil Nadu chief minister J Jayalalithaa paid special...

Interviews View All

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search