Home / Knowledge / News / Textiles / LyondellBasell has a new tagline
LyondellBasell has a new tagline
01
Oct '17
Courtesy: LyondellBasell
Courtesy: LyondellBasell
LyondellBasell, one of the largest plastics, chemicals and refining companies, has introduced its new global brand and tagline, "LyondellBasell: Advancing Possible." The tagline is designed to communicate the many ways LyondellBasell technology, products and materials are critical to advancing solutions across nearly every sector of the global economy.

The move coincides with the 10-year anniversary of the merger between Basell AF and Lyondell Chemical Company.

"There's never been a more exciting time to be an employee of LyondellBasell. As we get ready to celebrate our 10th birthday in December, our new brand honours our proud history of developing and delivering products that have changed the world for the better and the spirit of possibility that our employees around the globe demonstrate every single day," said Bob Patel, CEO of LyondellBasell. "As we look to the next 10 years, our goal is to further connect with our customers and other stakeholders by communicating our passion for helping our customers meet the challenges of today, while advancing innovations that will improve our world for future generations."

Advancing Possible was developed by the company's corporate communications team following significant research among a wide variety of stakeholders. To support the introduction of the new brand, the company has launched a website, www.AdvancingPossible.com, and is running advertising in industry-focused print and digital platforms including IHS Chemical Week, Plastics News, ICIS Chemical Business and the American Chemistry Council's SmartBrief.

"After significant research with our key stakeholders, we wanted to develop a unifying approach that is true to who we are as a company but also differentiates us from others in our industry space," said Michael Waldron, vice president of global corporate communications. "From a strategic perspective, we wanted to ensure that the brand is flexible enough to support today's incredibly diverse product portfolio while also providing some room to grow in the future. Advancing Possible is larger than just us. It elevates our unique value proposition and the many ways our products, materials and technologies are helping to advance solutions all over the world. "

For nearly 70 years, LyondellBasell and its predecessor companies have pioneered the development of polyolefin, polypropylene and process technologies that are widely used around the world today. In addition to being the world's largest licensor of polyolefin and polypropylene technologies, the company manufactures products at 55 sites in 17 countries that are key to advancing solutions like enhancing food safety and access through lightweight and flexible packaging, protecting the purity of water supplies through stronger and more versatile pipes, and improving the safety, comfort and fuel efficiency of many of the cars and trucks on the road. LyondellBasell sells its products into approximately 100 countries around the world. (SV)

Fibre2Fashion News Desk – India


Must ReadView All

ITC, ICS tie up to help Moroccan textile value chain

Textiles | On 21st Apr 2018

ITC, ICS tie up to help Moroccan textile value chain

The International Trade Centre (ITC) has partnered with ICS, which...

Bangladesh garment manufacturers call for fair pricing

Apparel/Garments | On 21st Apr 2018

Bangladesh garment manufacturers call for fair pricing

Bangladesh garment manufacturers want a ‘commensurate adjustment’ by...

Pak ministry proposes extension to PM package for 2018-19

Textiles | On 21st Apr 2018

Pak ministry proposes extension to PM package for 2018-19

Pakistani textile ministry has reportedly proposed extending the...

Interviews View All

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search